Canada: Grolsch International is launching its first Canadian advertising campaign for Grolsch Premium Lager, in partnership with Sleeman Breweries. The spring campaign includes both radio and outdoor media, which will run through the summer in the Ontario market.

“Consumers already have a latent awareness of the Grolsch brand and recognize it as a premium European beer. Our objective with this campaign is to generate a heightened awareness of the Grolsch brand among Ontario premium beer drinkers,” Will van der Valk, Grolsch brand manager at Sleeman Breweries, said in a statement. The creative concept is founded on insights that were tested in consumer research. The campaign leverages brand attributes unique to Grolsch.

07 May, 2004