USA, CA: Firestone Walker Brewing Company to release its canned beers

Firestone Walker Brewing Company is set to release its first-ever canned beers as it finishes the installation of a new state-of-the-art canning line this month, Beerpulse.com reported on April 9.

The first beer to be canned will be Firestone Walker’s “805” blonde ale in 12-pack format starting around mid April.

The timing of Firestone Walker’s new canning line is rooted in market forces as well as the local landscape.

“Craft beer consumers are now embracing cans, and that has closed the gap of perceived value between bottles and cans,” said co-proprietor Adam Firestone. “We also live and work in a place where people spend a lot of time outdoors, at the beach or pool, by the lake, on the golf course or going on hikes. Cans are a practical fit for the local lifestyle.”

The canning line is located in a dedicated building adjacent to the brewery. It will be showcased to brewery guests via a large picture window that faces an adjacent sidewalk.

11 April, 2014