Brazil: Skol recognized as Brazil’s most valuable brand in 2014

Skol was recognized as Brazil’s most valuable brand in 2014 with a brand value estimated at USD7 bln, Millward Brown’s news BrandZ Top 50 Most Valuable Latin American Brands report said.

Skol managed to maintain its leadership over other Brazilian brands and its brand value increased by 8% as compared to 2013.

According to Valkiria Garré, CEO of Millward Brown Brasil, the value of a brand reflects its perception by customers. “The leaders are those brands which add something significant and different to consumers’ life, both in emotional and functional terms,” she said.

Currently, Skol is the most popular beer in Brazil.

30 April, 2014