Romania: Lower purchasing power changing Romania’s beer consumption habits

The consumption habits on the Romanian beer market are changing due to lower purchasing power, given that 2013 saw the lowest level of consumption in the last 5 years and a drop of 10 percent compared to 2012, according to the EY Regioplan: The Contribution made by Beer to the European Economy report, quoted by Agerpres.

More and more Romanian consumers chose cheaper beer, a trend that has become more pronounced in recent years. Given that bottled beer is usually more expensive, this type of beer has also registered a decline since 2008.

Beer is one of the few sectors in Romania that still has a growing local production, and over 95 percent is being produced locally, according to the report.

A total of 17 production units operated on the Romanian beer market in 2012.

09 May, 2014