Greece: Beer showing resistance to overall decline in alcoholic beverages market

In Greece, beer is showing robust resistance to the overall decline in the alcoholic beverages market, the latest statistics have shown.

Beer sales posted an increase in the first seven months of the year both in the so-called warm market (supermarkets, small retail points etc) and the cold market (restaurants, entertainment venues etc). Given that the data do not include the rest of the summer, it is possible that the rise in beer sales will be far greater for the whole of the year thanks to the country’s record tourism arrivals, Balkans.com reported on October 3.

IRI research data showed beer market turnover in the year to end-July to have reached 123.4 million euros at retail chains and small sales points (such as kiosks), recording 1.4 percent growth from the same period in 2013.

There was also a 3.2 percent increase in sales volume, which reached 58.1 million liters.

In addition, there was a remarkable 1.1 percent yearly rise in consumption at catering establishments, in contrast to the rest of the alcohol market reports Kathimerini.

03 October, 2014