USA & UK: Jarrow Brewery plans to export its beers to the USA

The largest small brewery from the North East of England is set to target the growing American real ale market following a heady first year in its new premises, thejournal.co.uk reported on November, 27.

Having marked a strong year making distribution gains in the North East heartland trading area as well as significant gains made nationally with wholesalers, national breweries and pub companies, Jarrow Brewery is looking to the US as a potentially lucrative market.

Mike Berriman, sales and marketing manager, said: “So our aspirations in terms of the company is that the North East is our heartland trading area and by far the most important market for us.

“Outside of that our plans are to sell into the national market place and then to look at export markets.

“The founder Jess is in the UKTI passport export scheme and I’m very keen to export, to countries including Ireland and the States.

“Some 70% of all British beer exported goes to the US but it can be difficult because there are 50 different states – effectively 50 different countries – so you have to pick an area and concentrate on it.

“We’ll look at the Eastern seaboard because there are a lot of ex-pats who are real ale drinkers there, and there’s a very strong import market there.

“There is real potential for us to increase our sales and our workforce significantly over the next three to five years.”

28 November, 2014