China & Cambodia: Khmer Brewery signs deal on distribution of its beer in China

Six pairs of Chinese and Cambodian firms signed off on a half-dozen business deals over the past two days in Phnom Penh worth more than $1.5 billion, the bulk of it for a five-year stone crushing project, The Cambodia Daily reported on December 16.

“Some Chinese companies signed business deals to buy products from Cambodian companies, while some signed deals to sell products to Cambodian companies,” Chheav Pha, who heads the Commerce Ministry’s marketing department, said Monday at the start of a four-day trade expo.

At a separate event in Phnom Penh on December 14, Khmer Brewery Limited, the maker of Cambodia beer, inked a deal that will see China’s Fuzhou Newgroup Industry distribute the beer across China.

Sok Chantha, business development manager for the Chip Mong Group, which owns Khmer Brewery, said on December 15 that the deal would last one year, but declined to say how much beer would be exported or reveal the value of the agreement.

“The importer was interested in our beer and thought that the quality of our beer was good enough to compete with others in the Chinese market,” Mr. Chantha said. “So they asked for a deal with us to export our beer over there and we are happy to do it, because it’s a good opportunity to expand our market.”

17 December, 2014