UK: Campaign launched to save historic ale after Carlsberg’s decision to discontinue its production

A campaign has been launched to save a historic Burton ale after a brewing giant confirmed that it was going to stop making it, Burton Mail reported on January 8.

Carlsberg UK confirmed to the Mail that it was ceasing production of its Draught Burton Ale after they claimed demand for the drink fell to a level that was 'unsustainable'.

Now, politicians and well-placed members of the brewing fraternity are clamouring for the beer to live on in some 'way, shape or form'.

Renowned beer writer Roger Protz, editor of the Good Beer Guide, said: "The death of Draught Burton Ale (DBA) is an appalling blunder by Carlsberg UK and a misreading of the state of the beer market.

09 January, 2015