Australia: Carlton & United Breweries tips greater pack size choice and staff training as dominant trends in beer this year

Carlton & United Breweries (CUB) has tipped greater customer choice in pack sizes and a continued emphasis on staff training as some of the dominant trends in beer this year, The Shout reported on February 4.

Acting marketing director Richard Oppy said CUB will keep working on the products, packs and promotions that deliver an option for every customer.

"A local bottleshop in inner Melbourne might be after a different offering than a liquor outlet on the Gold Coast," he said.

Oppy said CUB will keep working with its customers on sharing knowledge about beer and how to effectively engage patrons.

“We are keen to see the beer industry thrive. We all know beer consumption in general is down and we've got our work cut out for us as an industry to keep the momentum going around beer. However we think we have the products to keep up with changing tastes and trends, while also delivering some heavy hitting support activity in the classic beer stakes,” he said.

04 February, 2015