USA: AB InBev to continue to expand its regional and national craft brands

Anheuser-Busch InBev plans to continue to expand the market share of regional and national craft brands like Shock Top and Goose Island in the United States this year, while also adding new flavors to other beer options and expand market share in the cider category, Fortune reported on February 26.

The maker of Budweiser and Stella Artois outlined plans for 2015 as it reported a 7.6% jump in fourth quarter revenue, with per-share earnings for the period rising to $1.54 from $1.46 a year ago. But in the U.S., the beer maker remained challenged. Beer sales to retailers slid 1.4%, while Anheuser-Busch estimated the overall industry reported flat sales.

26 February, 2015