Canada: Molson Coors Canada to launch Mad Jack Premium Apple Lager across Canada next month

Molson Coors Canada will introduce its Mad Jack Premium Apple Lager across Canada at select beer retailers and stores in April, Drinks Business Review reported on March 18.

The lager was introduced in Ontario and Quebec in 2014.

Molson Coors is set to expand the availability of Mad Jack lager to select on-premise beer and liquor stores in British Columbia, Alberta, Manitoba, Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland.

Molson Coors insights and portfolio strategy innovation vice president Kristi Knowles said: "With a crisp apple taste that's light in body with a smooth, clean finish, Mad Jack has a taste that's refreshingly different.

"Beer drinkers and non-beer drinkers have quickly taken a liking to Mad Jack and we can't wait for the rest of Canada to get the opportunity to taste one of our best-received products in years."

Claimed to be free from preservatives, Mad Jack Premium Apple Lager includes malt, natural flavours and contains 5% ABV (alcohol by volume).

Brewed in Canada, the lager is available in 473ml cans in single, four-pack and six-pack formats, as well as 355ml cans in 12-pack format and 341ml bottles in six-pack format.

Molson Coors Canada owns brands such as Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

19 March, 2015