Greece: The Macedonian Thrace Brewery criticizes approval of Carlsberg’s Mythos Brewery and Olympic Brewery merger

A deal that will see Carlsberg’s local unit pick up a major Greek brewer has come under attack from another local group, Namnews reported on March 31.

The Macedonian Thrace Brewery has criticized the Hellenic Competition Commission’s decision to approve the merger of Mythos Brewery (Carlsberg) and Olympic Brewery (Fix). MTB claims the unconditional approval means that at least 85% of the Greek beer market is controlled by Carlsberg and Heineken, both of whom are foreign-owned groups.

In criticising the decision, MTB said the move is to “the detriment of locally owned breweries or new entrants”, adding that “the HCC has saddled the Greek consumer with the prospect of continuing high prices and less choice.”

01 April, 2015