Africa: Guinness Nigeria Plc’s CEO promoted President, Diageo Africa

Guinness Nigeria Plc, a subsidiary of Diageo Plc, announced on April 16 a change in the leadership of the company. Mr. John O’Keeffe, current Managing Director/CEO has been promoted President, Diageo Africa, joining the Diageo Executive Committee and reporting into Dr. Nick Blazquez, President Africa and Asia.

Mr. O’Keeffe’s new appointment will take effect from 1st July 2015.

Guinness Nigeria has also announced the appointment of Mr. Soren Lauridsen as Mr. O’Keeffe’s successor. Mr. Lauridsen joins Diageo from Carlsberg and brings with considerable experience in the beer category and knowledge of emerging markets.

Mr. Lauridsen will resume his role in May 2015 and will work alongside Mr. O’Keeffe until the end of the financial year in June 2015 to ensure a smooth transition.

17 April, 2015