Poland: The Polish subsidiary of Carlsberg, Carlsberg Okocim, has begun an advertising campaign for its low-malt low-alcohol brand Okocim Karmi. The campaign opened in Poland on June 28, and includes TV spots and outdoor advertisements. The adverts will mainly target women living in the country’s cities.

Late last year, Carlsberg announced a public offer for the remaining shares in Carlsberg Okocim, with the offer closing on 16 January 2004, resulting in an increase in Carlsberg Breweries’ shareholding in Carlsberg Okocim from 85% to 93%. The Danish company recently launched a buyout bid for the remaining shares.

30 June, 2004