USA, TX: Holler Brewing LLC to open a brewing production in First Ward

Houston's First Ward will be the home of a new craft brewery, Holler Brewing LLC, the Houston Business Journal reported on July 13.

Husband and wife team John and Kathryn Holler plan to open a microbrewery called Holler Brewing LLC at 2206 Edwards St. in First Ward as soon as it can jump through the regulatory hoops required to come to market.

The brewery recently applied for a sales permit with the city of Houston and plans to file a permit with the Texas Alcoholic Beverage Commission soon, John Holler, co-founder, told the Houston Business Journal.

“The timeline for opening the brewery is dependent on when the permit approvals go through,” John Holler said. “The initial concept for the brewery includes a tasting room and brewing production that would focus solely on the Houston market.”

"There's a certain appeal to a neighbourhood brewery," John Holler said. "There's a lot of competition out there when you get into the space of wide distribution. We'd rather focus on making really good beer in Houston."

“The company is still working out details in terms of funding and final design,” John Holler said. The two plan to run the brewery themselves once it opens.

First Ward is the site of an extensive renovation project right now. Local developer Jon Deal is trying to transform the area with art galleries and retail, which is precisely why Holler Brewing settled there.

15 July, 2015