China: Heineken UK’s marketing director promoted to the post of managing director of Heineken China

Heineken has promoted UK marketing director Jacco van der Linden to the post of managing director of Heineken in China, Marketing Magazine reported on July 17.

Van der Linden will take on his new role from mid-August. Heineken said that a successor to handle UK marketing would be announced in due course.

The Dutch national took up the UK marketing role in January 2012, having been marketing director and executive member of the board of directors at Heineken's Nigerian Breweries. He joined Heineken in 1999 and held various roles in sales and marketing.

David Forde, Heineken’s UK managing director, said: "We are delighted for Jacco and wish him well in this exciting new role.

"His appointment is a reflection of his achievements over the last three-and-a-half years, and contribution to the wider success of our UK business.

"Under his marketing leadership, Heineken has strengthened its UK cider and beer portfolios, significantly increased our innovation programme and transformed our customer marketing organisation."

22 July, 2015