France & Germany: Vivescia agrees to purchase malting barley trader Interbrau GmbH
The French Vivescia Group announced on July 16 it has entered into an agreement with the Swiss company Ameropa AG in view of acquiring its subsidiary Interbrau GmbH, based in Hamburg.
Interbrau is a world leader in international malting barley trading and logistics.
The agreement evidences the ambition of Vivescia — a cooperative group specialized in cereal grains — to play a major role in the barley value chain, internationally, and in particular to respond to growing demand on the part of its brewer and distiller customers.
The Managing Director of Vivescia, Alain Le Floch, recalls that malting barley trading is a growth market worldwide and that Europe, the largest barley producing and exporting region, is expected to grow in importance.
“Vivescia is among the major players in malting-barley origination in France and numbers among the world’s leaders in the malt industry. The acquisition of Interbrau would enable Vivescia to take advantage of the opening of barley markets internationally, increase its own malting barley production, and broaden its offering to its customers in the barley-malt-beer value chain.”
Alain Le Floch adds “The acquisition of Interbrau would open the possibility of promising synergies between barley trading and origination. Vivescia knows barley production and is familiar with the needs of its customers’ supply chain and the services they seek. Interbrau would bring in a specialized team and recognized technical skills in barley trading and logistics, as well as an additional range of customers and international outlets.”
Pending final confirmation of this acquisition, which requires authorization from the competent competition authority, Vivescia, with its long-term commitment to the barley value chain, is extremely pleased at the positive prospects opened up by this operation.
Vivescia is among the major players in malting barley origination in France and, through Malteurop, numbers among the world’s leaders in the malt industry.
Founded in 1961, Interbrau GmbH is a company specialized in international trading of malting and feed barley, employing some 20 persons and operating in Europe, Latin America, Asia, Australia, and Canada.
In parallel with its trading activities, Interbrau offers its suppliers and customers support services that take in all activities of the logistics chain, from quality control at the source to land, waterway, and maritime transport.
In 2009, Interbrau became a 100% subsidiary of Ameropa Holding AG (Switzerland), the parent company of a group operating in grain and fertilizer trading.
22 July, 2015
