Africa: SABMiller launches Carling Blue Label beer across eight countries in Africa

Behemoth SABMiller this week launched its premium Carling Blue Label beer across eight countries simultaneously, AllAfrica reported on November 27.

Speaking to members of the press during a low-key event at its premises in Namibia on November 26, its National Trade Marketing Manager, Linda Buckingham said, "This will be an inaugural One Africa launch and Carling Blue Label Beer will be launched in South Africa, Namibia, Botswana, Zimbabwe, Zambia, Lesotho, Swaziland and Mozambique." Carling Blue Label, she explained, would be a classic premium lager beer and thus fell in the local premium category. The beer she said would have a six month shelf life and was not a promotional product but a permanent pack.

According to her, Carling Blue is made from a specially chosen single variety of barley malt. Describing its taste, Buckingham said, "This single malt Carling Blue Label beer captures a rich malty and depth of flavour overall character.

“The recipe, as designed by our master brewers still underpins the drinkability and all round flavour balance to ensure a special beer drinking experience, full of flavour."

In comparison to Carling Black, Carling Blue's alcohol by volume comes in at 5%.

02 December, 2015