USA: US craft beer export grows 16.3% in 2015
The Brewers Association (BA) — the not-for-profit trade group representing small and independent craft brewers in the United States — reported on March 29 export growth data for the American craft beer industry in 2015. Supported by the BA’s Export Development Program (EDP), craft beer export volume increased by 16.3 percent in 2015, now totaling 446,151 barrels and worth $116 million.
Growth was seen in all major markets, most notably in Western Europe which saw a 33.4 percent increase. Ireland, the Netherlands, Thailand and Taiwan were the fastest growing markets in 2015.
Canada was again the leading international market for American craft beer, accounting for 51 percent of exports. Meanwhile, Sweden, Ireland and the United Kingdom each took a market share of approximately 10 percent. The top five was rounded out by Australia, which accounted for 4 percent of exports.
“Small and independent craft brewers are putting American beer on the global map,” said Bob Pease, president and CEO, Brewers Association. “There’s a growing thirst from beer lovers in countries around the world for bold, innovative products from American craft brewers. As the demand for American craft beer continues to grow abroad, the Brewers Association is pleased to support our members by increasing their access to international markets.”
The EDP, which generates exposure for American craft beer through trade shows, festivals, seminars, media outreach and competitions, among other activities, was initiated in 2004 with funds from the United States Department of Agriculture Market Access Program (USDA MAP). There are now approximately 80 small and independent brewers exporting their beers from the U.S., by EDP estimates.
30 March, 2016