USA: AB InBev brings in Estrella Jalisco with demand for Mexican beers on the rise

Anheuser-Busch InBev is bringing Estrella Jalisco across the border to the U.S. with demand for Mexican beers on the rise, Seeking Alpha reported on May 20.

The brewer acquired Estrella in the Grupo Modelo deal.

Estrella fills in a bit of a gap in AB InBev's portfolio with Corona out its control in the U.S. due to a DOJ agreement. The company is advertising the brand widely, including on Spanish-language TV networks.

Early reports on demand for the brand have been very encouraging, AB InBev said.

20 May, 2016