India: Heineken expands distribution to Telangana

Heineken, brewed, bottled and marketed in India by United Breweries Limited, was launched in Telangana. The global beer brand, available across 192 countries, targets the discerning beer drinker in India. With its presence already across all major markets in the country, the Telangana launch marks the addition of a strategically important beer market for the brand, The Hans India reported on January 30.

“Telangana is an important beer market, contributing to a significantly large percentage of beer sales in the country. We are aware that discerning beer drinkers have been looking forward to the introduction of this beer in the State,” said Samar Singh Sheikhawat, Senior VP, UB.

30 January, 2017