UK: Carlsberg launching San Miguel gluten free this September

Carlsberg UK is expanding its premium world beers portfolio with new San Miguel gluten free this September, FoodBev.com reported on August 29.

Aiming to tap into the growing gluten-free lager market, the new beverage will launch exclusively in the grocery channel with Tesco and will also be available to all on-trade customers.

Emulating the same taste as San Miguel Especial, Carlsberg said San Miguel gluten free offers a full-bodied taste with fruit and bread aromas which has already proved popular in Spain.

Carlsberg UK vice president of marketing Liam Newton said: “The demand for premium world beers with heritage and authenticity is showing no sign of abating, so we’re proud that we’re able to make the San Miguel experience inclusive for everyone.

“Gluten free is the major driver in the free-from market and following previous success in Spain, we’re confident that San Miguel gluten free will be a hit with UK consumers.”

The beer will be available in 330ml multipacks of six at Tesco and the on-trade in a single 330ml bottle from 19 September.

29 August, 2017