On August 12, SABMiller, the world’s No. 2 brewer in terms of sales, unveiled its new Russian brand Tri Bogatyrya, or Three Knights, The Moscow Times reported. According to the same source, Alan Richards, the general director of Transmark, SABMiller’s local representative, said that the company expects to sell 200,000 deciliters of the new brand this month.

Tri Bogatyrya represents SABMiller’s first foray in the low-price area. The brand will be sold in 0.5 liter bottles for between 12 and 13 Russian rubles.

"We believe that our new brand will occupy a solid position among the main players in this sector of the market," Alan Richards said.

The other brands produced by SABMiller are popular local premium brand Zolotaya Bochka as well as Licensed brews Holsten Premium, Miller Genuine Draft and Staropramen.

14 August, 2002