Mexico: Constellation Brands to expand production capacity of its Sonora brewery

Constellation Brands has announced that it will invest $900 million to expand the production capacity of its production facility in Ciudad Obregón, Sonora, Mexico, FoodBev.com reported on March 22.

According to the brand, the investment will expand the production capacity of the facility by approximately 5 million hectolitres over the next four years and create up to 450 new jobs.

Constellation acquired the facility from Modelo for $600 million in 2016, as it aimed to strengthen its position in the North American beer market.

Daniel Baima, president of Constellation Brands in Mexico, stated: “Mexico and Ciudad Obregón are of fundamental importance to Constellation Brands; the high calibre of talent in the community and their utmost commitment to making quality products are a few of the reasons why we selected Ciudad Obregón in the first place and continue investing here.”

“Since the acquisition of the brewery in December 2016, we have had the opportunity to work closely with many sectors of the community, including farmers, ejidatarios, union representatives, social groups, media, industry and commerce groups, schools and universities, environmental groups and Government officials, who have welcomed us with enormous warmth and have embraced our facility and staff.”

Ildefonso Guajardo, Mexico’s Secretary of Economy added: “The Mexican beer industry is a success story that emerges, to a large extent, from the leap that Mexico gave to the economic opening 30 years ago.

“Undoubtedly, the investments made by Constellation Brands in Obregón will contribute to the already successful performance of The Mexican beer sector in the US and in the world.

“To the entire Constellation Brands family, thank you for your trust. I have no doubt that Constellation Brands is for Obregón and for Sonora, a guarantee of alliances and committed work.”

22 March, 2018