USA: Beam Suntory and AB InBev to create limited-edition collaboration beer

Beam Suntory and AB InBev’s Jim Beam and Budweiser brands will collaborate for the first time to create a new limited-edition beer for the US market, which will go sale later this year, FoodBev.com reported on April 4.

The collaboration will see the creation of the Budweiser Reserve Copper Lager, which will be released to celebrate the 85th anniversary of the end of prohibition in the US.

Set for release in September, the lager will be brewed using two-row barley before being aged in Jim Beam barrels to give the drink an oaky aroma and a slightly nutty taste.

Ricardo Marques, vice-president of marketing for Budweiser said: “We are very excited about this partnership not only because both brands share common history but also an obsession for quality and a decade’s long connection to America.

“This is a truly unique partnership and innovation that will surely drive excitement with our drinkers.”

Rob Mason, vice-president of marketing for Jim Beam added: “This partnership feels especially natural given our brands’ common values and the pivotal roles they’ve both played in American history.

“Our family distillers have produced ‘America’s Native Spirit’ since 1795, using traditions and techniques passed down through the generations. This is another exciting milestone in Jim Beam’s history.”

03 April, 2018