Canada: Molson Coors Canada’s new non-alcoholic Coors Edge beer to be available through Amazon.ca

Molson Coors Canada has announced that its new Coors Edge non-alcoholic beer will now be available through Amazon.ca, Drinks Insight Network reported on July 30.

With less than 0.5% alcohol by volume (ABV), Coors Edge has been double-brewed and contains 45 calories per 355ml can.

Molson Coors e-commerce and digital senior manager Tonia Coletta said: “Now more than ever, we all seek options but not at the expense of convenience – this new offering sits at the intersection of those consumer demands: a spot for delicious, non-alcoholic beer in your Amazon shopping cart, ordered from the comfort of wherever-you-are.

“We’re excited to be at the forefront as the first non-alcoholic beer offering in Canada on Amazon at a time of increased demand for low and non-alcoholic beer.”

Molson Coors Canada’s new responsible drinking option will be delivered directly to the consumer’s doorstep.

Available in six and 12 packs of 355ml cans, Coors Edge is suitable for people seeking a moderation and control.

The company’s latest move offers convenience to beer-loving Canadians.

Established in 1786 in Montreal by the Molson family, Molson Brewery merged with the US-based Coors to form the Molson Coors Brewing Company in 2005.

Molson Coors operates through Molson Coors Canada, MillerCoors, Molson Coors Europe and Molson Coors International.

Its product portfolio includes Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider.

30 July, 2018