Spain & the UK: UK remains Mahou San Miguel’s leading export market

The UK remains Mahou San Miguel’s leading export market after the Spanish brewer recorded 9% sales growth in Britain in 2017, the Drinks Retailing reported.

The firm accounts for 70% of Spanish beer production and holds a dominant position in its domestic market.

On a global basis, it grew volume sales by 3.4% in 2017 compared to the previous year, with the UK leading the charge.

Erik d’Auchamp, managing director of its international business unit, said: “In 2017 we reached a new milestone as an independent and family owned company and we are incredibly pleased with the performance of our portfolio both in the UK and globally.

“We take a very targeted approach with our international strategy to ensure that our brands resonate and are relevant to consumers in our markets.

“This year we will continue to focus on bringing innovative and dynamic initiatives that will reinforce San Miguel’s premium positioning and strengthen Mahou and Alhambra in the UK.”

Mahou San Miguel’s beers are distributed by Carlsberg in the UK.

San Miguel is now the number one world beer brand in impulse and in the on-trade, and it hit the number one spot in supermarkets at Christmas. Mahou, Spain’s bestselling beer, is being seeded to further its footprint in the sector.

02 August, 2018