UK: Krombacher launches non-alcoholic wheat beer Weizen in the UK

German beer brand Krombacher has expanded its portfolio with the addition of a non-alcoholic wheat beer called Weizen in the UK, the Drinks Insight Network reported on March 28.

With less than 0.5% alcohol by volume (ABV), the new non-alcoholic beer is brewed with Hallertau hops and fresh mountain spring water.

This latest drink comes following the launch of Krombacher Low Alcohol Pils.

Krombacher UK and Italy sales and marketing director Stephan Kofler said: “Not only have campaigns like Dry January shown that there is a real demand for low and no alcohol beers but it’s made people realise that there are now some fantastic tasting options available of varying styles.

“Whether it’s down the local pub or at a major supermarket, you’re now seeing plenty of choices and I believe our Weizen will prove a welcome addition to the arena.

“Brewed the same way as our full-strength Weizen but using our special de-alcoholisation process to retain maximum flavour.”

Targeted at the UK on-trade and off-trade, it will be rolled out immediately in 50cl bottles in cases of 12.

Kofler expects the new beer to attract runners and cyclists.

In January 2017, the German brewer introduced a range of non-alcoholic beers in its local market.

27 March, 2019