The Czech Republic: Molson Coors buys Czech brewer Pardubicky Pivovar

Molson Coors has bought Pardubicky Pivovar in the Czech Republic for an undisclosed sum, the Drinks Insight Network reported on July 18.

The acquisition, along with that of the London-based Hop Stuff Brewery, form part of the company’s strategy to expand its beer portfolio.

Molson Coors acquired an 89% stake in 148-year-old brewer Pardubicky Pivovar through its subsidiary Staropramen.

The Pardubicky brewery, which produces brands such as Pernštejn, Taxis and Porter, will continue to operate as a different business entity.

The deal with Pardubicky also includes its Slovakian distribution company.

In a recent note to employees, Molson Coors Europe CEO Simon Cox and Molson Coors Europe Czech Republic, Slovakia and Hungary managing director Petr Kovarik said: “Our goal is to layer on a strong craft portfolio to our current portfolio of traditional brands such as Staropramen, giving us a scaled operation with an enriched portfolio of regional and new-wave craft brands and new capabilities built into our current business.”

Cox and Kovarik further explained that the company is planning to invest millions into the brewery to double production within a decade.

18 July, 2019