Heineken is continuing strengthening its position in growing beer markets by purchasing an additional 69% shares in the Lebanese brewery Almaza S.A.L. Heineken already holds a 10% stake of Almaza for 42 years. The acquisition will increase its total stake to 79%. This move will “create a better balance between the activities of Heineken in mature and in developing markets”, the company said.

Almaza is the only brewery in Lebanon and holds 61.5% of market share, the rest of which representing the imported beer. About one third of the imports consist of Heineken and Amstel beer. The production capacity of the Almaza S.A.L. is about 250000 hl and its main beer brand is Almaza. The brewery also makes Almaza alcohol free beer and two fruit-flavoured malt drinks.

“Heineken will acquire the brands and the brewing equipment and activities as well as the distribution network. The land and buildings are not included in the transaction. The acquisition will be financed from available cash resources and will immediately contribute to the net profit of Heineken”, the company said.

20 September, 2002