World: Global craft beer market value expected to reach $186 mln by 2025

The global craft beer market was valued at $108,912 million in 2018 and is projected to reach $186,590 million by 2025, growing at a CAGR of 8.0% from 2018 to 2025. The rise in demand for different types of craft beers drives the growth of the global craft beer market, Trend Market Research analysts said.

In past decade, there has been a surge in the worldwide consumption of beer. According to the Brewers Association, beer represents nearly 75% of the global market share of alcoholic beverages with India, China, the U.S., Brazil, Russia, Germany, and Mexico being the key markets. When it comes to craft beer, Europe and North America are the dominant markets. These regions have witnessed rise in demand for different types of craft beers such as porter, stout, brown ale, lager, and cream ale. As a result, these regions play an important role in the growth of the market, in terms of value.

However, over consumption of beer causes many health hazards such as high blood pressure, heartburn, and intoxication. It also increases sugar level of the consumers. Furthermore, drinking inadequately distilled alcoholic beverages can lead to severe health disorders and death in few cases. Imposing high taxes on such beverages is one way to curb the availability of cheap alcohol. These factors are expected to restrain the market growth.

In addition, stringent government regulations imposed on the beer market acts as a restrain for the market. Apart from this, import duty for imported products, excise duty, and value-added tax for locally produced products are on rise, which further impends the market growth.

Millennials play an important role in driving the demand for the global craft beer market. There is an increase in the off-premise spending on beer due to the rise in pub and night life culture among millennials. Also, factors such as occasions, motivators, and product preferences play an important role while buying and consuming craft beer. Smooth taste and different flavor are the major factors that drive the growth of the market among millennials.

The global craft beer market is segmented on the basis of product type, distribution channel, age group, and region. By product type, the lager segment accounts for a higher value share due to the rise in demand for different types of traditional beers.

23 July, 2020