Romania: European Commission clears acquisition of spirits distributor Stockday by Coca-Cola HBC Romania and Heineken Romania

The European Commission said it has cleared the acquisition of joint control over spirits distributor Stockday by Coca-Cola HBC Romania (CCH Romania) and Heineken Romania, SeeNews reported on April 1.

The Commission concluded that the proposed deal would raise no competition concerns, given that the vertical links between the activities of CCH and Stockday are unlikely to lead to a risk of foreclosure for CCH Romania's wholesale distributors for retail and customers in the hotel, restaurant and catering sector in Romania, it said in a press release on March 31.

Currently, Stockday is solely controlled by Heineken Romania.

Stockday is an online business-to-business platform that currently distributes Heineken Romania beer and cider products to retail and Horeca customers in Romania.

CCH Romania is active in the bottling and distribution of a wide variety of non-alcoholic drinks and spirits. Heineken Romania is active in the supply of a range of local and international brands of beer and cider.

01 April, 2021