On November the 1st 2002, Interbrew announced the reaching of the agreement with the Chinese K.K. Group to acquire a 70% stake in its brewing operations, for $42 million. The K.K. Brewery is located in the city of Ningbo (200 km South of Shanghai), where it has an 80% market share and is the leading brewer in the Province of Zheijang. “With this transaction Interbrew extends its local platform from Nanjing further into the Zheijang Province and confirms its commitment to play a leading role in the consolidation of the beer market in the Yangtse Delta,” the company said.

Interbrew began his activity in China in 1984, “providing the transfer of technical and brewing know-how to various Chinese brewing companies, including the Zhujiang Brewery in Guangzhou and the Five Star Brewery in Beijing.” In 1997, Interbrew acquired Nanjing and Jingling Breweries.

04 November, 2002