South Africa: Large alcohol producers struggling to satisfy demand due to supply chain issues
South Africa’s large alcohol producers are struggling to satisfy demand, which is hitting tavern owners hard, News24 reported on January 11.
South African Breweries (SAB) confirmed to Fin24 that due to “supply chain constraints” it can’t deliver all customer orders, while Distell, which produces Savanna, Hunter’s and Klipdrift, says it is experiencing "severe" glass shortages, as well as a shortage of aluminium, used in the production of cans, and corks.
In KwaZulu-Natal, Nhlanhla Mbhele had no choice but to shut down his 15-year-old tavern, Oskido247, in Empolweni after struggling to find product to sell.
Like many other people who sell liquor, Mbhele sourced most of his supply from producers SAB and Distell. His biggest money-makers were beer brands Carling Black Label, Castle and Hansa, all sold by SAB, and popular cider Savanna, from Distell.
But he has been struggling to get these products from the big providers.
“I closed down my business, there’s nothing I can do, because customers wanted alcohol and I couldn’t provide it to them. It was a mockery [of the customers] because you [for instance] want [Carling] Black Label and I didn’t have it, you wanted Savanna and you couldn’t find it,” he said.
The lack of communication from both SAB and Distell didn’t help, said Mbhele. In his experience, tavern owners are sometimes starved of supplies and are told that there is no Carling Black Label or Castle available. But this is not followed up by an explanation, leaving them in the dark.
He says that supplies also come late, like on a Sunday instead of a Friday, ahead of crucial weekend trading – even when tavern owners pay ahead of time. Because there aren’t other large alcohol providers, there’s nowhere else for them to turn.
Dudu Gumbi, who owns End of the Road, a tavern in Ntuzuma, also in KwaZulu-Natal, says in addition to unreliable supply, when they do get liquor, it is rationed.
“It’s a big struggle,” said Gumbi.
“What can we do with 10 [cases of] Castle? What can we do with five [cases of] Hansa Pilsner?” she said.
The tavern owner explained that the rationing of supplies means that they must spend more money on transport to make many trips to the warehouse where they buy the liquor.
She says that while she understands that SAB is producing in a tough environment where a sales ban can happen anytime, her biggest issue is how the company has been handling the issue. Gumbi said the beermaker should have told tavern owners in advance that it is having production issues.
“Due to ongoing supply chain constraints that have been driven by the Covid-19 pandemic and associated lockdowns, SAB can confirm that it is not possible at this time to fulfil all customer orders,” a SAB spokesperson told Fin24.
Glass supplies have been a problem in South African since last year, when large glass manufacturers had to shut their furnaces during the peak of hard lockdown and amid alcohol sales bans. For example, Consol lost more than 100 000 tons, or 12% of its total output. The production of cans has also been impacted by surging prices of aluminium, which hit a 13-year record last year.
But SAB said its sales representatives keep in contact with customers regarding any stock shortages and to ensure fair allocation of beverages to all its customers.
Distell says global shipping disruptions have compounded shortages in glass, aluminium and corks, which is hitting its production.
A sharp recovery in demand for products across the world has put strain on the world’s supply chains, with a shortage of shipping containers and warehouse capacity in many countries adding to delays. Meanwhile, there is congestion at ports, and in some Western countries, truck drivers are in short supply.
In China, a major centre of international manufacturing, ports and factories were closed after surges in new Covid-19 cases towards the end of last year.
“Unfortunately, this has impacted on our ability to supply certain products to our customers and consumers. Our situation is more acute due to the rampant demand for key brands such as our single malt scotch whiskies, Amarula and for some of our most popular products – which include Savanna - which have experienced phenomenal growth,” said Distell’s spokesperson Dennis Matsane.
Matsane said the liquor producer is hard at work to ensure that the shortage is addressed and its impact is minimised. He added that Distell has been in constant communication with its customers, regarding supply and distribution of beverages.
Lucky Ntimane, convenor of the National Liquor Traders' Association, said: “The issue of a shortage of stock by some manufacturers is a direct function of the unjust alcohol bans that we had been subjected to - a failure by government to bring certainty into a sector that is at the heart of township economy.”
He added that suppliers had feared a possible alcohol ban in December, which meant that manufacturers couldn’t ramp up production.
11 January, 2022
