USA: Constellation Brands releases Corona Non-Alcoholic

Constellation Brands has released Corona Non-Alcoholic, a non-alcoholic brew with the same flavor as the classic Corona beer, but with less than 0.5 percent alcohol by volume and 60 calories per serving, the Rochester Business Journal reported on May 11.

The release of Corona Non-Alcoholic follows a drinking trend that focuses on mindfulness and moderation, the company said in a release.

According to recent data from Horizon Media, 15 percent of U.S. adults 21 and over have chosen to reduce their drinking in the past two years, and 60 percent of them are under 35.

“We’re thrilled to welcome Corona Non-Alcoholic to our beloved family of brands and offer a new way to live La Vida Más Fina that doesn’t sacrifice taste,” said Alex Schultz, vice president of brand marketing, Corona. “This innovation embraces the broadened mindset of our consumers and ensures that we have the perfect beer, no matter the occasion.”

Corona Non-Alcoholic is brewed at the same facility in Mexico as Corona Extra and uses the same brewing process, the company said. It is available across the country in packs of six 12-ounce glass bottles and is line-priced with Corona Extra.

11 May, 2023