Nigeria: Guinness Nigeria’s new Managing Director its first Nigerian CEO since 2015

Guinness Nigeria has announced the appointment of Mr Adebayo Alli as its new Managing Director, its first Nigerian MD since 2015, Nairametrics reported on November 28.

The appointment comes after John Musunga, the now erstwhile MD of Guinness Nigeria moved to become Diageo Africa’s Managing Director for Southern, West, and Central Africa.

The announcement was given after the company’s board meeting held on Monday, November 27, 2023.

According to the corporate filing on NGX’s website signed by the Company Secretary, Abidemi Ademola, Adebayo Alli would resume his new role within the company on January 1, 2024.

Adebayo Alli, a mechanical engineer by training, holds a B.Sc. in Mechanical Engineering from the University of Ibadan and an MSc in Advanced Process Engineering from Loughborough University, UK.

He joined Diageo, owner of Guinness Nigeria in 2005 as a Packaging Operations Support Manager. Since then, he has gone on to work as project lead for a business transformation project in Meta Abo Brewery Limited, Ethiopia, another of Diageo Africa’s businesses. In 2014, he became a plant manager at the Meta Abo Brewery, and in 2015, Supply Chain Director.

Upon his return to Nigeria in 2017, he assumed the role of Operations Director at Guinness Nigeria before shifting his focus towards general management, venturing into multiple senior commercial sales positions within Guinness Nigeria PLC.

His trajectory saw a brief tenure between 2019 and 2020 as the Director for IPS, Reserve & Modern Trade. Subsequently, in 2020, Bayo ascended to the role of Commercial Director at Guinness Nigeria.

Guinness Nigeria’s last Nigerian MD was Seni Adetu who served between 2012 and 2015. Since him, John O’Kefee an Irish man became the MD, followed by Peter Ndegwa, a Kenyan, Baker Magunda, another Kenyan, then John Musunga, also another Kenyan.

Guinness Nigeria Plc is majorly owned by Diageo Plc with a 58% stake. In the past, Diageo’s only footprint in Nigeria was through Guinness Nigeria and the Managing Director of Guinness Nigeria also doubled as the head of the Diageo brand in the country.

However, after Diageo announced a discontinuation of its import deal with Guinness Nigeria, which meant Guinness Nigeria would no longer import Johnnie Walker and Baileys into Nigeria, it was also announced that Diageo was creating a new “wholly owned spirits-focused business” to manage the importation and distribution of those premium spirits brand in West and Central Africa. Presumably, John Musunga is resuming to head this new business.

28 November, 2023