USA, OH: Taft’s Brewing Company sells its brand to Cincinnati Beverage Company
Taft’s Brewing Company announced the purchase of the brand by Cincinnati Beverage Company on Wednesday, December 4, Fox19.com reported.
While Taft’s beer will still be sold in bars, restaurants, grocery stores, and other outlets in the Tri-State, the brewing company also announced on Dec. 4 that the Brewpourium, located at 4831 Spring Grove Ave, will close for good on Dec. 29.
This comes after Taft’s permanently closed its Over-The-Rhine Alehouse in 2023 after eight years of operation and its downtown Columbus Brewpourium in October 2024 after five years.
“We truly love Taft’s. It has been an incredible labor of love for over a decade. We know how important this brand has become to craft beer drinkers in Cincinnati, and we take that very seriously. We’re beyond thrilled to keep Taft’s beers alive via Cincinnati Beverage and ensure these brews continue to be available throughout the city.”
Taft’s Director of Communications, Erin Weinert, says the Brewpourium team has primarily been with the company since the Spring Grove Village taproom opened in 2017.
Staff was given advanced notice of the closure and will pay severance to each employee, Weinert continues. Taft’s is offering new jobs for taproom staff, where available, and contacting local businesses for openings.
Cincinnati Beverage Company produces well-known local beers such as Hudepohl, Little Kings, Christian Moerlein, and Taft’s.
“We are thrilled to bring Taft’s Brewing Co. into our portfolio of iconic Cincinnati beer brands,” Cincinnati Beverage Chief Operating Officer Elliott Culter expresses.
“Taft’s has been a staple of the Ohio craft beer scene for almost a decade, and we couldn’t be more excited to grow that legacy. The Taft’s team has done an amazing job embracing the community and delivering exceptional product. Their American-style beers are the perfect complement to our existing lineup, and we are eager to serve and grow their loyal fanbase.”
04 December, 2024
