USA, OR: Tilray closing Hop Valley Brewing in Eugene
Eugene, Oregon-based Hop Valley Brewing is one of the largest breweries in Oregon, now on their second corporate owner who is dropping the axe on their entire brewing operation, New School Beer + Cider reported on April 10.
Founded in Springfield, Oregon in 2009, Hop Valley was sold to Molson-Coors in 2016 which helped grow the brand into a major player known for affordable IPAs like Bubble Stash, Citrus Mistress, and Alphadelic. Last year the Cannabis giant Tilray Brands acquired Hop Valley Brewing, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery from Coors.
At the time, in August 2024, Tilray Brands Chairman and Chief Executive Officer Irwin D. Simon said, “Tilray Brands plans to continue to invest in the future of these craft breweries, accelerating their growth and capturing a wide range of new market opportunities. Tilray Brands is a beacon for craft brands, and we are committed to driving their growth and success within our portfolio. Our proven track record of integrating acquisitions and driving profitable growth gives us the confidence to deliver incredible value for our shareholders."
When Tilray began buying up formerly independent craft breweries from Anheuser-Busch/InBev in 2023 the news was greeted with great optimism. Those breweries 10 Barrel Brewing, Widmer Brothers, Redhook Brewery, Square Mile Cider, Shock Top, Breckenridge Brewery, Blue Point Brewing, and HiBall Energy were promised big things like reinvestment into the brands, new resources, and reinstatement by the Brewers Association into official “craft brewery” status. All that optimism quickly faded when Tilray slashed the entire innovation brewing team at 10 Barrel Brewing, and laid off sales and admin positions across multiple brands as the corporation moved to cut costs and consolidate operations. Then in February 2025 Tilray ordered production at Revolver Brewing in Fort Worth, Texas to move brewing operations out of their facility.
On Monday, April 7th employees of Hop Valley Brewing were informed that all brewing operations will be ceasing at their Eugene headquarters and primary brewing production facility by this July. The Hop Valley beers aren’t going anywhere, all of their beers will now be brewed at either 10 Barrel Brewing in Bend or Widmer Brothers Brewing in Portland. The entire operations team at the Eugene brewery will be let go and some of the administrative and marketing staff have already been laid off.
Tilray Brands will most likely continue to cut back on operations across all of their brands to make production cheaper. However they seem to still have interest in taprooms as both Hop Valley’s original brewpub in Springfield, and their taproom next to the brewery in Eugene, will both remain open and in operation along with their new Hop Valley “Hop Box” satellite taproom inside the MODA Center in Portland. Tilray is also currently working to reopen the Widmer Brothers Brewing taproom in Portland which was closed in 2019.
Hop Valley is currently sold in 12 states with core markets including Oregon, Washington, Idaho, Arizona, Northern California, Nevada, Wisconsin and Minnesota. In 2023 Hop Valley stated they brewed 100,000+ barrels.
10 April, 2025
