Italy: Royal Unibrew to debut new beer brand in Italy

Denmark’s Royal Unibrew has unveiled a new-to-market beer brand that will be brewed at its production facility in San Giorgio di Nogaro, Italy, Global Drinks Intel reported on May 16.

San Zorz, which features branding created by Milan-based agency Dude Design, gives a nod to St George on its packaging. The debut portfolio comprises Fürlan Lager and Non Filtrata, both of which will go sale domestically at respective strengths of 4.8% and 5.2% ABV.

Denmark-headquartered Unibrew acquired the facility in the north-east of Italy two years ago from Birra Castello, a move that the company said at the time would “significantly enhance” its manufacturing and packaging capabilities for cans and glass bottles in the country.

“With the acquisition of the historic brewery in San Giorgio di Nogaro, Royal Unibrew celebrates its new roots with San Zorz: a proud, authentic beer, produced in the heart of this land,” said San Zorz marketing manager Silvia Boscaro. “Born from a deep connection with the local culture, San Zorz is our tribute to Friuli, its people, and a tradition that honours us.”

In October last year, Royal Unibrew acquired the peppermint-flavoured liqueur Minttu through its Hartwall subsidiary from Pernod Ricard.

16 May, 2025