South Korea: Oriental Brewery’s Cass beer ranked 23rd in the “2025 World’s Top 50 Beer Brands by Value” list

Oriental Brewery, a subsidiary of AB InBev, has announced that its brand Cass has ranked 23rd in the “2025 World’s Top 50 Beer Brands by Value” list released by the global brand valuation agency Brand Finance.

This year, Cass was the only Korean beer brand to make the list. It has continued its upward trend, moving from 36th place in 2023 to 32nd in 2024. In this survey, Cass’s brand value was assessed at approximately $1.4 billion (about 1.9 trillion won), a 75% increase from the previous year.

In this evaluation, Cass stood shoulder to shoulder with world-renowned brands, outranking famous beers representing various countries such as Brazil’s Brahma (25th), Thailand’s Chang (29th), Germany’s Beck’s (30th), and Singapore’s Tiger (34th). Among the 14 Asian beer brands included in the Top 50, Cass received the 7th highest valuation, establishing itself as a representative Asian beer alongside China’s Snow, Japan’s Asahi and Kirin, and the Philippines’ San Miguel.

Cass’s position in the domestic market remains solid. In the second quarter of this year, “Cass Fresh” captured a 48.8% market share in the home beer market based on brand sales volume, ranking first. The light beer “Cass Light” recorded a 4.9% market share, ranking third. With Cass brands occupying the first and third positions among domestic beer brands in the Top 3, it is evaluated as leading the entire beer market.

OB Beer’s Cass is spearheading the domestic beer market by launching its summer season marketing campaign in earnest. It has introduced new products such as “Cass Lemon Squeeze 7.0,” a high-alcohol version of the popular “Cass Lemon Squeeze,” and “Cass Fresh Ice,” a summer limited edition that maximizes refreshing and crisp taste. The company plans to strengthen its connection with consumers by hosting a large-scale music festival, “Cass Cool Festival,” on Aug. 23.

An OB Beer official stated, “Cass, the undisputed national beer representing Korea, has proven the excellent value and status of K-beer brands to the world.” He added, “We will not rest on our laurels of being No. 1 for 13 consecutive years, but will continue to grow as a brand recognized in the global market through continuous brand innovation.”

20 August, 2025