New Zealand: Suntory officially launches multi-beverage business in New Zealand

Suntory has officially launched its new multi-beverage business in New Zealand – Suntory Oceania – marking a major milestone in the company’s regional growth strategy, The Shout reported on January 12.

Announced in August 2023, the creation of Suntory Oceania reflects the company’s confidence in the growth potential across Australia and New Zealand. With a portfolio spanning premium spirits, RTD (ready-to-drink) alcohol beverages, juice, water, soft drinks, coffee, energy and sports drinks, Suntory Oceania is now the region’s fourth largest multi-beverage group, with responsibility for its end-to-end supply chain on both sides of the Tasman.

Brad Erceg, Chief Commercial Officer – Suntory Beverage & Food Oceania, said the creation of Suntory Oceania reflects the company’s strong belief in the region’s growth opportunity.

“We’re building on a legacy that spans generations in both Japan and New Zealand. This is about combining the best of Suntory with deep local relevance. More than ever before, we have the power to fully leverage Suntory’s global network as we invest in local operations and our people.”

With increased local capability and capacity, Suntory Oceania’s multi-beverage portfolio of more than 40 market-leading brands – including premium Japanese whiskies, Suntory -196 RTD, Jim Beam, Maker’s Mark, Canadian Club, V Energy, Just Juice, and Suntory BOSS Coffee – are uniquely positioned to meet consumer demand in New Zealand.

“New Zealand is a dynamic market with strong appetite for innovation, particularly in the RTD and premium spirits categories. Suntory Oceania gives us the platform to ignite growth and bring world-class brands closer to Kiwi consumers,” said Johnny Morgan, Senior Marketing Director, Suntory Global Spirits – Oceania.

“Our combined manufacturing footprint across Australia and New Zealand complements our global production network – which includes distilleries and bottling facilities in North America, Europe, and Japan. This synergy will drive genuine innovation and foster stronger collaboration with our trade partners, allowing us to sustainably expand our core categories.”

This move by the global drinks giant marks the next chapter in what is shaping up to be one of the most significant market plays in the global beverages industry.

12 January, 2026