UK: Brewer Young's launches trio of websites as part of online push

Pub, hotel and beer firm Young & Co's Brewery has hired direct marketing specialist Clark McKay & Walpole North to create three new websites to better target customers.

These are a core website youngs.co.uk for its pub and hotel business, including a search facility for its 207 pubs, a site aimed at home drinkers youngsathome.co.uk focusing on its beer products, and a site dedicated to its Waggledance beer brand.

George Wright Young's marketing controller, said: "It is vitally important to us that our customers can access information about our pubs and hotels easily.

"Clark McKay & Walpole North's approach is extremely intuitive. It has clearly understood the reasons why customers visit the site and has designed it to enable quick and easy content identification."

The sites have been designed to relect Young's "mantra" and approach of delivering a warm welcome with great service.

Gail Dudleston, Clark McKay & Walpole North managing director, said: "As the website may be the first time a prospective customer interacts with Young's, it is vital to demonstrate the brand at its best."

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27 May, 2005