Switzerland: Swiss Carlsberg advert wins award

Danish brewing force, Carlsberg A/S announced on June 7 that the Swiss Carlsberg campaign has won another renowned prize: Among 76 competitors, the print ad "Babyfoot" (table football) has been awarded the first prize by the jury at the "Grand Prix de la Création Romande".

This prize is not the first distinction for the Swiss Carlsberg campaign. The TV spot "Bus" won a "Finalist Award" at the international advertising festival "Golden Award Montreux" last April, and the print ad "Babyfoot" was included in the "short list" of the New York Festival (the winners will be announced by the end of June).

The Swiss Carlsberg advertisement uses different football themes to humorously illustrate the campaign's premise "In a Carlsberg world, there's no such thing as a quiet beer". The Geneva-based advertising agency Saatchi & Saatchi Simko created the TV spots and print ads for Feldschlösschen Beverages Ltd., the company which produces the Carlsberg brand for the Swiss market.

11 June, 2005