USA: San Diego Chargers Sign Five-Year Partnership with Coors Brewing Company

The San Diego Chargers have signed a new five-year partnership with Coors Brewing Company, the brewery announced on March 20. The agreement provides Coors with multiple marketing opportunities, including outreach to San Diego's large military population and Hispanic consumers.

"We are thrilled to welcome Coors into the Chargers partnership family and look forward to the next five years with them," said Chargers' Vice President-Chief Marketing Officer Ken Derrett.

"With our renewed league partnership as the official beer sponsor of the NFL, Coors has increased its involvement with local NFL teams," said David Wilson, national sponsorship manager for Coors Brewing Company. "We're excited to be working with one of the league's leading organizations."

Coors will also have the rights to use Chargers' trademarks for in-store promotions for the next five years.

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company. It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com.

21 March, 2006