Balkans: Central Bottling Co. to market Carlsberg and Tuborg beer in Albania

Sources informed October 24 that Central Bottling Co. (Coca-Cola Israel) has won a franchise to market Carlsberg and Tuborg beer in Albania. The company will probably import beer produced at its plant in Romania, jointly owned with Jafora -Tabori CEO Roni Gat., Globes released October 24. The Romanian factory, which has been operating for several years, has $100 million in sales.

Central Bottling Co. said in response that marketing would initially be based solely on imports, and that the company would later consider setting up a beer production facility.

Carlsberg currently operates in the Balkans directly. Central Bottling Co. partner Prigat Ltd. has successful operations in Romania, Bulgaria, Macedonia, Moldavia and other Balkan countries.

25 October, 2006