Finland: Sinebrychoff offers new Bavarian-style wheat beers

In response to customers’ wishes, Sinebrychoff’s House of Beer selection has been supplemented with two Bavarian-style wheat beers: Franziskaner Hefe-Weissbier Dunkel and Franziskaner Weissbier Kristallklar. Since the beginning of last year Sinebrychoff has distributed Franziskaner Hefe-Weissbier, the Bavarian-type wheat beer that is the parent product for both beers.

In 1397 Franciscan monks established the brewery at their monastery in the Bavarian city of Munich. Subsequently it was combined with the Spaten brewery, functioning on an adjoining site, which successfully developed a fermentation process for dark lagers during the 1830s. Nowadays the Spaten-Franziskaner Brewery belongs to the Belgian-Brazilian InBev brewery company.

Only wheat beers are produced under the Franziskaner trademark. In Bavaria wheat beers have rapidly grown in popularity and now account for more than one-third of beer sales.

“In Finland as well consumers have taken readily to wheat beers. This was demonstrated to us by the favourable consumer response to Jacobsen Bramley Wit, a Nordic wheat beer specialty that we began to distribute in the fall of last year. Its immediate popularity surprised us favourably, and we believe that the demand for wheat beers will continue to grow,” Brand Manager Mika Kauppinen says.

24 January, 2007