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E-Malt.com Newsletter 51a
December 16 - December 18, 2013
Quote of the Week
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Samuel Smiles
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Currency Rates
Base Currency: US Dollar
on December 18, 2013 |
Base Currency: Canadian Dollar
on December 18, 2013 |
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1 USD = 0.7267 EUR
1 USD = 0.6138 GBP
1 USD = 1.0592 CAD
1 USD = 1.1203 AUD
1 USD = 102.9210 JPY
1 USD = 2.3282 BRL
1 USD = 32.9402 RUB
1 USD = 6.1141 CNY
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1 CAD = 0.9443 USD
1 CAD = 0.5796 GBP
1 CAD = 0.6862 EUR
1 CAD = 1.0579 AUD
1 CAD = 97.1838 JPY
1 CAD = 2.1984 BRL
1 CAD = 31.1038 RUB
1 CAD = 5.7732 CNY
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Currency Rates Chart
Equities of the Largest Breweries
USA: American craft brewers contributed $34 billion to the economy in 2012
...Click here
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USA: Anheuser-Busch invests additional $10 mln in its Williamsburg Brewery
...Click here
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Canada, AB: Wild Rose Brewery’s new production facility begins brewing
...Click here
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USA, PA: Boston Beer Company adding capacity to its Samuel Adams brewery in PA
...Click here
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USA, CO: Upslope Brewing Company re-releasing popular winter seasonal
...Click here
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USA, OR: GoodLife Brewing Company Rreleases Yukon Cornelius Festive Winter Beer
...Click here
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USA, WA: West Seattle Brewing plans to open next week
...Click here
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USA, IL: Generations Brewing Company to open in Freeport
...Click here
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USA, LA: Great Raft Brewing launches its flagship craft beers in Shreveport
...Click here
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USA, CA: 5 Stones Brewing Company wins inaugural Startup Brewery Challenge
...Click here
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USA, NH: Neighborhood Beer Company to be built in Exeter
...Click here
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USA, CO: Odell Brewing releases re-branded Runoff Red IPA
...Click here
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UK: Barley usage for brewing, malting and distilling increases by 5.8% in July/October
...Click here
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Denmark: Carlsberg enters into new revolving credit facility of EUR 2.51 bln
...Click here
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France: Beer market down 3% in January – September this year
...Click here
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Australia: Coca-Cola Amatil announces its return to the Australian beer market
...Click here
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China: Barley imports in July/October totalled 1.010 mln tons
...Click here
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Russia: Efes decides to close one more brewery in Russia
...Click here
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Guatemala: Guatemala's Cerveceria Centro Americana forming strategic alliance with SABMiller
...Click here
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Australia: Australians are drinking less but increasingly prefer better-quality beer
...Click here
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Belgium: Brussels Court of Appeal decides on Belgian colour mark infringement case
...Click here
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UK: Barley, attractive option for UK spring plantings
...Click here
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UK: Barley exports in October the highest since August 2002
...Click here
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Belgium: Orval beer suffers from lack of monks in the abbey
...Click here
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World: SABMiller’s Graham Mackay dies at the age of 64
...Click here
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Graph of the Week
Table of the Week
EU Non-Roasted Malt Exports by Destination
Prices Evolution
Barley Prices
Canadian Malting and Feed Barley Prices
US Malting and Feed Barley Prices
French Malting and Feed Barley Prices
Theoretical Malt Prices
Canadian Malt Prices
US Malt Prices
Theoretical EU Malt Prices
These Days in Business History
December 16
1834 Leon Walras French economist is born
1905 Variety Magazine, covering all phases of show business, 1st published
1908 1st credit union in US forms (Manchester NH)
December 17
1964 Largest newspaper-Sunday NY Times at 946 pages
1770 Ludwig Von Beethoven, composer is born in Bonn, Germany
1895 George Brownell patents a machine to make paper twine (Mass)
1924 1st U.S. diesel electric locomotive enters service, Bronx, New York
December 18
1796 1st U.S. newspaper to appear on Sunday (Baltimore Monitor)
1844 Lujo [Ludwig J von] Brentano is born (German economist)
1897 Fernand J Collin is born, Belgian economist/banker
1991 General Motors announces closing of 21 plants
Agenda
World Beer Cup 2014 key dates:
-Call for Entries: Oct. 28, 2013-Nov. 1, 2013
-Judging: April 7-8, 2014 in Denver, Colorado
-Gala Awards Ceremony: April 11, 2014 in Denver, Colorado
February 2014:
02-05: RHEX - Rimini Horeca Expo 2014 (Rimini, Italy)
19-22: National Winter Ales Festival 2014 (Derby, UK)
March 2014:
12-15: Brazilian Beer Festival (Blumenau, Brazil)
18-19: Food and Drink Technology Africa 2014 (Johannesburg, South Africa)
23-28: IBD Convention - Asia Pacific Section (Ho Chi Minh City, Vietnam)
April 2014:
07-08: World Beer Cup 2014 (Denver, USA)
08-11: Craft Brewers Conference 2014 (Denver, USA)
13-17: Trends in Brewing 2014 (Ghent, Belgium)
22-24: Pivovar (Brewer) 2014 (Moscow, Russia)
26-27: Zythos Beer Festival 2014 (Leuven, Belgium)
May 2014:
21-24: Pivo (Beer) 2014 (Sochi, Russia)
22-24: Copenhagen Beer Festival 2014 (Copenhagen, Denmark)
June 2014:
11-15: Mondial de la Biere 2014 (Montreal, Canada)
August 2014:
12-16: Great British Beer Festival 2014 (London, UK)
September 2014:
08-11: Worldwide Distilled Spirits Conference 2014 - IBD Scottish Section (Glasgow, UK)
25-27: Drink Technology India 2014 (Mumbai, India)
October 2014:
13-16: China Brew and Beverage 2014 (Beijing, China)
November 2014:
11-13: Brau Beviale 2014 (Nuremberg, Germany)
12-14: Vietbrew 2014 (Ho Chi Minh City, Vietnam)
More events are available on site www.e-malt.com
News Articles
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USA: American craft brewers contributed $34 billion to the economy in 2012
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According to a new analysis by the Brewers Association (BA) — the not-for-profit trade association that represents the majority of U.S. breweries — released
...More info on site
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USA: Anheuser-Busch invests additional $10 mln in its Williamsburg Brewery
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Anheuser-Busch is in the process of investing $10 million into its Williamsburg brewery in an effort to enable the brewery to package beer in a variety of can sizes, Williamsburg Yorktown reported on December 16.
This latest investment, announced December 5, is part of more than $39 million that has been invested into the brewery over the past three years.
“Today’s announcement is another demonstration of Anheuser-Busch’s commitment to our brewery, which has been in operation for more than 40 years,” said Rick Shippey, general manager of the Anheuser-Busch Williamsburg brewery, in a news release. “This investment includes the addition of a slim package to one of our existing can lines, which will further enhance our ability to offer new and innovative packages for our consumers.”
In an interview, Shippey expanded on the packaging investment. Currently Anheuser-Busch packages Michelob Ultra in slim cans and puts Budweiser and Bud Light into 8-ounce cans; this new equipment will enable the Williamsburg brewery to participate in that packaging effort. Additionally, it will allow the brewery to experiment with other beverages to see if there is an opportunity to expand its product line.
Whether this investment will lead to additional jobs is not yet clear, but Shippey said
...More info on site
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Canada, AB: Wild Rose Brewery’s new production facility begins brewing
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Calgary’s Wild Rose Brewery marked a new chapter in its 18-year history on December 18, as it turned on the taps at its new С$5 million production facility, Calgary Herald reported on December 17.
The 40,000-square foot building in Foothills Industrial Park is five times larger than the Currie Barracks location where Wild Rose has been making its beer since 2006.
“The brewhouse itself is double the size of the facility over there. With all of the tanks, we’ll be able to brew eight, nine times the volume over the course of the year,” said director of brewery operations Brian Smith. “It’s a major expansion.”
The decision to build a new brewery came in part because of the uncertainty surrounding Wild Rose’s previous location. Earlier this year, Wild Rose was told by its landlord, Canada Lands Company, that its lease would not be renewed beyond February 2014 due to the ongoing redevelopment of the community. That deadline has since been extended to 2015, and Wild Rose is now working with Canada Lands to find a permanent location that may allow it to retain its presence in that neighbourhood.
Still, Wild Rose CEO Bill McKenzie said it was time anyway to move the majority of
...More info on site
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USA, PA: Boston Beer Company adding capacity to its Samuel Adams brewery in PA
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The Boston Beer Co. is investing in new aging and fermentation tanks that will increase production and add jobs at its Samuel Adams brewery in Upper Macungie Township, company officials said this week, Lehighvalleylive.com reported on December 17.
The project, combined with other improvements at the site, accounts for some of the $100 million to $120 million in capital spending Boston Beer estimated for 2013, spokeswoman Jessica Paar said.
"We are continuing to invest in our capability and capacity at the Samuel Adams brewery in the Lehigh Valley. As part of that process, we are adding several tanks that will be used for aging and fermentation," she said in an email.
"This will enable us to increase the capability of our brewery so that we can keep up with the brewing demands as we introduce new, innovative styles like our Barrel Room Collection," Paar continued.
Paar declined to discuss specifics of the project but indicated it will result in new jobs at the facility. Currently, there are 22 Pennsylvania positions advertised on the Samuel Adams website ranging from packaging operator to project engineer.
Township officials said this week that they've heard talk about the possibility of a brewery expansion but that Boston Beer has yet
...More info on site
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USA, CO: Upslope Brewing Company re-releasing popular winter seasonal
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Boulder, Colorado-based Upslope Brewing Company is re-releasing its popular winter seasonal Foreign Style Stout in Colorado, Shanken News Daily reported on December 16.
The 6.9%-abv brew, characterized by a blend of roast flavors and the brewery’s Patagonian hops, is available in six-packs of 12-ounce bottles.
Upslope’s five flagship beers include a Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale.
In September, the brewery expanded distribution of its Pale Ale, India Pale Ale and Craft Lager to select outlets in Texas. The move was made possible by a recent expansion project that increased production by 70% from last year to 9,500 barrels a year.
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USA, TN: Jackalope Brewing Company starts canning
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Jackalope, the local brewery that opened in 2011, has been selling its beer exclusively in kegs to bars and restaurants or serving it on draft at its taproom.
On December 16 co-founder and CEO Bailey Spaulding announced that the company started putting its craft brew in single servings, but instead of bottling six-packs, it's canning them, according to Nashville Scene.
Though many people consider longneck bottles more elegant, aluminum cans are gaining ground among fans of craft beer, for reasons of flavor, economics and environmentalism.
"Cans are a more stable container for your beer,” Spaulding said in a release. “They block light, so the beer won’t ‘skunk’ the way it would in a bottle." Aluminum is also lighter, easier to transport and more desirable in the recycling market than glass.
Jackalope started the canning process on December 16, using the services of Mo and Carl Oekler at Toucan Mobile Canning. The Oeklers bring their mobile system to breweries, producing about 10,000 cans per run. The service helps small breweries start canning without the capital expense of purchasing equipment.
The first Jackalope beer selected for canning is the Thunder Ann American Pale Ale, which will be available soon at craft beer retailers and the Jackalope
...More info on site
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USA, PA: Yards Brewing Company expanding rapidly
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Yards Brewing Company, which was founded in 1994, expanded in August 2008. Yet the craft-beer industry and Yards itself have grown at such a clip that the brewer has now carved out more work area in the landlord’s adjacent space, adding a loading dock, cold-storage, day storage, processing space, a bigger testing lab and space for its first tractor trailer. Yards is housed in old industrial space that more recently was an indoor skateboard park, Philadelphia Business Journal reported on December 13.
There were 2,347 craft breweries nationwide at the end of last year, according to the Brewers Association. While the sector makes up just 6.5 percent of total beer sales, that percentage has grown steadily each year. By volume, craft brewers produced 15 percent more beer in 2012 — and local brewers, including Yards, reflect that growth.
In 2009, Yards’ first full year at the expanded site, it was producing 9,000 barrels a year with 12 employees and generating $2 million in sales.
This year, the brewer expects to produce 32,000 barrels with 50 employees, generating nearly $9 million in sales.
“We’re growing at a rate faster than the national rate,” said Trevor Prichett, chief operating officer. “We’re growing in current markets and
...More info on site
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USA, OR: GoodLife Brewing Company Rreleases Yukon Cornelius Festive Winter Beer
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Adding another beer to its growing lineup of adventurous ales, GoodLife Brewing Company announced the release of Yukon Cornelius Festive Winter Beer, Brewbound.com reported on December 16.
This brown porter is 5.7% ABV and 30 IBU’s, and is brewed with 6 malts and 2 hops, then dry hopped with cinnamon.
Head Brewer/Owner, Curt Plants, said, “This is the first time we have brewed a big batch with spices, and I didn’t want them to be too dominant of flavors.” Yukon Cornelius was “hop burst” with cinnamon and nutmeg, instead of the large amount of hops normally used. Plants said, “The cinnamon comes thru in the aroma, while you taste the nutmeg in the back end. Mixed with the malts and hops, it gives a tasty spicy, chocolate flavor.”
There is limited production this winter, Yukon Cornelius will be sold on draft in Oregon and Washington. The official release party took place Saturday, December 14, 2013.
About GoodLife Brewing Company
As brewers of hand crafted ales, GoodLife Brewing Company is represented by outdoor enthusiasts who make craft beers that are most balanced and of the highest quality. GoodLife Brewing Company has been making beers for 18 months in Bend, Oregon. GoodLife’s adventurous
...More info on site
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USA, WA: West Seattle Brewing plans to open next week
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West Seattle Brewing is still finishing its craft brew pub but as co-owner Drew Locke acknowledged, "It's time to get it open."
They plan to open to the public on Thursday, December 19. The opening will be limited to just a few days a week as they ramp up their production. Two big brewing tanks are ready to go and should begin brewing sometime in the next 30 days, Westseattleherald.com reported December 14.
West Seattle Brewing will open with nine beers to begin with and expand to 18 as they ramp up production.
Kevin Fawcett, co-owner said that opening the business has meant a learning curve. Getting everything to work properly matters more in a business than it does to a home brewer. "People are waiting and you've got to be able to pour them a beer."
The duo have done something unique in the way the beer taps are mounted. They have them mounted directly on the glass of the beer storage area with very short lines to the taps. This means the beer poured is far fresher than beer that might sit in a long tap line. It comes out very cold and with a snap and flavor different from
...More info on site
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USA, IL: Generations Brewing Company to open in Freeport
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Generations Brewing Co., the brainchild of Steven and Mark Winter, might open as soon as Memorial Day in Freeport, IL, Freeport Journal-Standard reported on December 14.
Mark Winter, president and CEO of Winter Construction in Freeport, is shaping plans for the 8,100-square-foot building that will contain a production area, taproom and beer garden. His son, Steven, started brewing craft beers about three years ago, shortly after finishing college, and rose to the role of brewmaster at the Galena Brewing Company.
The Freeport Planning and Zoning Commission unanimously approved the plans for the 20-acre site on November 25.
“The location will make it convenient to move beer in and out of the city,” Steven Winter said. “We are about to begin contract brewing in Galena until our brewery is ready and should have beer available in stores by February.”
The brewery’s main focus will be on distribution with the majority of its beer being sold at grocery stores, bars and restaurants, he said. Mark Winter said that he estimates only 5 percent to 6 percent of revenue coming from patrons drinking beer in the brewery’s taproom with the rest coming from sales elsewhere.
Two of Generations Brewing Co.’s flagship beers will be the Live FreePorter,
...More info on site
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USA, LA: Great Raft Brewing launches its flagship craft beers in Shreveport
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The popularity of craft brewing in the United States is skyrocketing. An estimated 13.2 million barrels of craft beer was produced in 2012.
And last week, a new brewery, Great Raft Brewing launched several craft beers at bars and restaurants throughout Shreveport and Bossier City in preparation for the opening on December 20, according to Shreveport Times.
Each day last week, Andrew Nations and his wife, Lindsay Nations, co-founders of Great Raft Brewing presented their Shreveport-produced beer brands for the public’s consumption.
Great Raft featured three of its flagship beers: Reasonably Corrupt, a black lager, Commotion, an American pale ale, and Southern Drawl, a pale lager.
For the Nations, the launch is a first step along the path to a greater goal of expansion.
“We will stay at 20 accounts for a while to make sure we keep up with demand and see how much beer Shreveport wants to drink,” Andrew Nations said. “In February, we will be canning.”
The entrepreneurs plan to open a tasting room, a place where customers will be able to enjoy beer while watching and learning about the brewing process, in their brewery this week.
“We’re going to open it on December 20,” Lindsay Nations said.
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USA, CA: 5 Stones Brewing Company wins inaugural Startup Brewery Challenge
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The Brewbound Session beer sampling was held on December 5 in San Diego, when a panel of judges tasted products and heard elevator pitches from 10 different startup craft brewery owners, Brewbound.com reported on December 16.
Sponsored by Craft Brew Alliance, the first instalment of the Startup Brewery Challenge gave the companies the opportunity to showcase their brands and business plans in front of a judging panel of expert brewers and industry veterans, as well as an audience of 170 brewing industry professionals.
Seth Weatherly, the founder of 5 Stones Craft Brewing Co., beat out nine other participants with his seasonal release business model and a 6.4 percent ABV ‘Aloha Pina’ golden ale, brewed with fresh pineapple and roasted jalapeno.
Judging the competition were Pete Slosberg, the founder of Pete’s Wicked Ale; Doug Rehberg, the director of brewing operations for CBA; Brady Walen, the Widmer Brothers brand manager; Tom Nickel, the owner of O’Brien’s Pub and Chris Furnari, the editor of Brewbound.com.
Weatherly won an all-expenses-paid trip to Portland, OR to become Widmer Brothers’ “Brother for a Day.” There, he’ll be able to craft a new collaboration beer with Widmer Brothers, take an extensive tour of the company’s pilot and production breweries, participate in
...More info on site
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USA, NH: Neighborhood Beer Company to be built in Exeter
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Joe Berwanger filed paperwork to build the Neighborhood Beer Company in Exeter, NH. His plan was approved by the Zoning Board of Adjustment on December 16, Patch reported on December 17.
The establishment would brew German-style ales. There will be a tasting room that serves 4-ounce beer samples and a growler tap that will dispense beer that stays fresh for two weeks, Berwanger said. He also said a restaurant could be added sometime down the road.
It will be Exeter's first brewery.
"We believe in this one location that we have something unique," Berwanger told the board, adding the brewery could draw more businesses to the Epping Road corridor in the western part of town.
ZBA Chair Robert Prior said the plan was "well-prepared."
Berwanger said he wants to open the tasting room before the summer and the entire brewery by the fall.
He said he plans to make his beers available at local restaurants and stores.
Berwanger spent the last few years in Chicago, where he helped revive Baderbräu Brewing Company.
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USA, CO: Odell Brewing releases re-branded Runoff Red IPA
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On January 4th, 2014, Odell Brewing will celebrate the release of Runoff Red IPA. Formerly known simply as “Red Ale,” Runoff is the same recipe with a new name and label and follows Isolation Ale as part of the brewery’s seasonal series of beers, according to the company’s press release of December 13.
“We wanted to give this beer a name, story and label imagery that would reflect the spirit of the season and better coincide with our other seasonal offerings,” said Marketing and Branding Manager, Amanda Johnson-King. “We also felt that Red IPA more accurately described the character of the beer, which is a very hoppy crimson colored ale.”
The name “Runoff” is a nod to the late winter and early springtime snows in Colorado, that generate the precious water so vital to the area and to beer making. The label art also depicts the shoulder season along with a vibrant red alpenglow that mirrors the color of the beer.
Brewed with a complex malt bill, Runoff boasts a hearty backbone and a ruby hue. The brew is dry-hopped with a generous amount of American hops giving the beer a fruity citrus aroma and a kick of grapefruit and pine hop
...More info on site
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UK: Barley usage for brewing, malting and distilling increases by 5.8% in July/October
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In July/October of the 2013/14 crop year, United Kingdom’s barley usage for brewing, malting and distilling increased by 5.8% to 615.8 thousand tonnes, Defra
...More info on site
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Denmark: Carlsberg enters into new revolving credit facility of EUR 2.51 bln
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Carlsberg Breweries A/S ("Carlsberg") has entered into a new revolving credit facility ("the Facility") of EUR 2.510 bln maturing February 2019, with an option
...More info on site
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France: Beer market down 3% in January – September this year
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For 5 years, France’s beer market has remained steady, at around 20 mln hl, Philippe Vasseur, Brasseurs de France president, was quoted as saying
...More info on site
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Australia: Coca-Cola Amatil announces its return to the Australian beer market
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Coca-Cola Amatil (CCA) announced on December 17 its return to the Australian beer and cider market, with the launch of international and local premium
...More info on site
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China: Barley imports in July/October totalled 1.010 mln tons
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Barley imports to China in July/October totalled 1.010 mln tons, of which 982,000 tons from Australia, according to the industry analysts.
There were only few
...More info on site
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Russia: Efes decides to close one more brewery in Russia
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Turkey-based Anadolu Efes has decided to close one more facility in Russia, Kommersant reported on December 18.
According to an official press-release, Efes will close
...More info on site
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Guatemala: Guatemala's Cerveceria Centro Americana forming strategic alliance with SABMiller
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Two of the world’s largest beer companies are girding for battle over Guatemala’s “cerveza” lovers.
The biggest brewer, Anheuser-Bush InBev, has been besieging Guatemala’s longtime
...More info on site
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Mercosur: Crop forecasts are optimistic
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Mercosur crop forecasts are optimistic, and early harvest results seem to prove the outlook, industry analysts report.
Brazil has harvested 330,000 tons of barley,
...More info on site
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Australia: Australians are drinking less but increasingly prefer better-quality beer
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Australians are drinking less but reaching for better-quality beers, according to the latest data from market analysts IBISWorld.
While consumption has fallen in volume
...More info on site
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Belgium: Brussels Court of Appeal decides on Belgian colour mark infringement case
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The Brussels Court of Appeal recently dealt with an interesting trademark infringement case pertaining to the abstract colour mark blue owned by Belgian beer brewer Alken-Maes. Maes, which is part of the Heineken group, is one of Belgium's oldest breweries. As early as the 1960s, it began marketing its lager under a trade dress using a distinct shade of dark blue, International Law Office reported on December 16.
In 2006 Maes successfully applied for registration of an abstract colour mark, claiming protection for the International Pantone Code 2478C in relation to beers.
Maes sought injunctive relief, relying on, among other things, the infringement of its colour mark which it claimed was well known in part of Benelux. Surveys had shown that over 60% of Belgian consumers attribute the distinct shade of dark blue to beer – in particular, to Maes.
In an October 21, 2013 decision, the Brussels Court of Appeal accepted the validity of the colour mark and upheld the infringement. The verdict did not come as a bolt from the blue, as it confirmed an earlier decision of a lower court, albeit on slightly different grounds.
Regarding the infringement of the mark which Maes based on the enlarged protection offered
...More info on site
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UK: Barley, attractive option for UK spring plantings
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Barley still looks an attractive option for UK spring planting programmes despite the huge supplies of the grain from a bumper crop this year
...More info on site
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UK: Barley exports in October the highest since August 2002
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UK barley exports picked up considerably in October at 202 thousand tonnes, the highest monthly total since August 2002, HGCA reported on December 16.
...More info on site
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Belgium: Orval beer suffers from lack of monks in the abbey
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Belgium’s famous Orval beer risks losing its Trappist category as there are not enough monks to brew it, L’Express reported on December 17.
In the 1980ies, there were about thirty monks brewing Orval beer in the monastery. However, today the abbey only has 12 Cistercians monks – not enough to ensure the mass production of the brand.
Besides, the volume currently produced lags far behind the demand. The output grew from 40 000 hl in 2000 to 69 000 hl in 2012, but this is almost the capacity limit, the abbey brewery’s site says.
Orval brewery is now considering whether to increase the production by employing workers from outside and thus loose its “Trappist” label, or stabilize or even diminish the production and thus face the risk of complete disappearance, it is reported.
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World: SABMiller’s Graham Mackay dies at the age of 64
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Graham Mackay, the chairman of SABMiller and one of the best-known figures in the global beer industry, died on Wednesday, December 18 from cancer. He was 64, Reuters reported.
Mackay spent 35 years at SABMiller, steering its transformation from an industrial conglomerate to the world's second-largest brewer with annual sales of $34.5 billion and 200 brands including Miller Lite, Peroni and Pilsner Urquell.
He was chief executive from 1999 when the company - then called South African Breweries - listed on the London Stock Exchange, until April this year when he took a medical leave of absence following surgery on a brain tumour.
He recovered enough to resume his duties as chairman in September. His condition suddenly worsened in November, and he took a further leave.
Mackay died peacefully on Wednesday, December 18 morning, the company said, surrounded by his family, which includes three adult sons and three school-age sons.
The board said on December 18 it had appointed acting chairman John Manser as chairman until a long-term successor can be found. Guy Elliott will take Manser's place as a senior independent director.
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