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Newsletter Summary
Currency rates
Equities of largest breweries
Market prices change trend
Brewery news
Malt news
Barley news
More news
Theoretical malt prices
Malting barley prices
Table of the week
Graph of the week
On These Days
Agenda
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Average market prices
Change trend
April 30 - May 02, 2007
Crop 2006
2rs Barley €204.0-206.0
6rw Barley €174.0-176.0
2rs Malt €425.0-427.0 0.12%
6rw Malt €387.0-389.0 0.13%
Crop 2007
2rs Barley €196.0-198.0 1.03%
6rw Barley €172.0-174.0 1.17%
2rs Malt €394.0-396.0 0.64%
6rw Malt €363.5-365.5 0.69%

Note: Just click on the price link and you will be led to our Market Price History. Average barley market prices are French and are estimated on FOB Creil basis. Average Malt Prices are theoretical and based FOB Antwerp being estimated on French malting . The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.

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Newsletter 15b, 2007

Market price evolutions

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Thailand Beer Sales (1991 - 2006)
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Per capita Beer Consumption in Eastern Europe 2006e
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Ukraine Barley Production and Export
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China Beer Production

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E-malt.com Newsletter 18a
April 30 - May 02, 2007
Quote of the week

"Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health."
Thomas Jefferson


Currency Rates
Base Currency: Euro, EUR
on 02-May-2007

1 EUR = 1.3639 USD
1 EUR = 0.6816 GBP
1 EUR = 1.5131 CAD
1 EUR = 1.6442 AUD
1 EUR = 163.098 JPY
1 EUR = 2.7769 BRL
1 EUR = 35.0644 RUB
1 EUR = 10.5231 CNY
 Base Currency: US Dollar
on 02-May-2007

1 USD = 0.7333 EUR
1 USD = 0.4998 GBP
1 USD = 1.1094 CAD
1 USD = 1.2054 AUD
1 USD = 119.57 JPY
1 USD = 2.036 BRL
1 USD = 25.7087 RUB
1 USD = 7.7154 CNY

EUR/USD Chart

Equities of the Largest Breweries

Top Industry News
Canada: Molson and Heineken renew distribution agreement... Click here

Mexico: FEMSA reports revenue growth of 9% in 1Q 2007... Click here

Denmark & UK: Carlsberg plans to take over Scottish & Newcastle... Click here

New Zeeland: Breweries plan beer price rise... Click here

Romania: Tuborg announced 15 mil Euros for marketing in 2007... Click here

Japan: New brand boosts Kirin 1st quarter profits... Click here

World: The latest beer sales figures for 2006... Click here

EU: If malt were produced at full capacity, the export surplus would be of about 2 million tonnes... Click here

Canada: 2007-08 exports of malting and feed barley are forecast to increase by 7%... Click here

Canada: Beer companies urge farmers to grow malt quality barley... Click here

More News
Australia: Three new elite barley breeding lines from Barley Breeding Australia to be tested in the West of the country ... More Info

Romania: Beer multinationals see 37% sales increase in Q1 ... More Info

USA: Anheuser-Busch announces key personnel moves ... More Info

Australia: After 113 years Victoria Bitter loses strength ... More Info

USA: Anheuser-Busch’s CEO says beer has big economic role ... More Info

Europe: Carlsberg upgraded to 'hold', InBev to 'buy' ... More Info

Ukraine: Barley prices keeps growing trend ... More Info

Australia: Coopers Brewery Foundation donates $30 000 to Cardiovascular Research Centre ... More Info

Russia: Baltika has been acknowledged most perspective beer brand in the world ... More Info

UK: Scottish & Newcastle shares up 6% on bid talks ... More Info

Australia: Foster’s scientists team up to generate clean energy from beer-making ... More Info

UK: BBPA says plans to prosecute parents would not work ... More Info

India: GM Breweries announces 22% decline in operating profit ... More Info

USA: Busch introduces fruit-infused beer ... More Info

India: Shaw Wallace Breweries announces 999% increase in net profit ... More Info



Brewery News
Canada: Molson and Heineken renew distribution agreement

Molson and Heineken are pleased to announce a renewal of their Agreement to market, sell and distribute the Heineken brand in Canada, CCNMatthews reported May 1.

The multi-year Agreement further strengthens the existing Molson and Heineken relationship in Canada which has developed over the past two decades. Both Molson and Heineken are committed to building the Heineken brand in Canada through increased investment in the brand and continued innovations.

"As a world-class beer - and the most popular European import sold in Canada - Heineken represents an important part of Molson's brand portfolio," says Mark Hunter, Chief Commercial Officer at Molson. "Molson is proud to leverage its extensive marketing and brand-building expertise in the Canadian market in support of Heineken's top-quality products and we are very proud and pleased to be extending our partnership with Heineken, and look forward to doing business under this new agreement."

In Canada, Heineken brand volumes enjoyed double-digit growth, reaching 400,000 hectolitres in 2006. The imported beer segment makes up 10.3% of the overall beer market in Canada and has experienced thriving sales of approximately 10% per annum, owing to Canada's escalating interest in imported beers.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing ... More Info

Mexico: FEMSA reports revenue growth of 9% in 1Q 2007

Fomento Económico Mexicano ("FEMSA") announced its operational and financial results for the first quarter of 2007, in its press release, April 30.

First Quarter 2007 Highlights:

Consolidated total revenues increased 8.7%. All operating units contributed to this top-line growth.
Coca-Cola FEMSA total sales volume increased 7.0% and income from operations increased 10.8%. Strongest growth came from all international operations, which combined grew at a double-digit pace.

FEMSA Cerveza total revenues increased 3.6%; Mexico sales volume increased 2.6%, Brazil sales volume increased 14.4%, and export sales volume increased 5.8%.
A combination of external and internal factors, mainly in Brazil and Mexico resulted in a 57.6% decrease in income from operations.

Oxxo total revenues increased 14.0%, driven by 91 net new stores and a 3.5% increase in same-store sales. There are now over 4,900 Oxxo stores throughout Mexico.

FEMSA Cerveza and Heineken USA have reached a new agreement to extend their successful relationship for the long-term. The two most complementary import portfolios in the U.S. beer industry will continue to be marketed together for the next 10 years.

"FEMSA delivered mixed results in a very tough first quarter. Most notable was the weakness at the beer division due to a softer demand environment ... More Info

Denmark & UK: Carlsberg plans to take over Scottish & Newcastle

Carlsberg has set in motion plans to take over Scottish & Newcastle, the brewer of Kronenberg and Foster's, Daily Mail reported April 30.

The Danish brewer, which is seeking bid advisers, said last Friday it would double its share capital. It is already in a joint venture with S&N in Russia's number one beer maker Baltika, which accounts for more than 40 per cent of Carlsberg's profits.

S&N has a stock market value of 5.9 billion and any takeover bid would be paid for in Carlsberg shares. Recent bid speculation suggested that South African drinks giant SABMiller and Diageo would mount a joint bid for S&N.

It is understood that Carlsberg felt it had to act to protect the Russian joint venture from falling into alternative hands.

The company said, however, that it had "no immediate bid plans."

"A bid was initially a defensive move," said a source close to the Danes. "But there is only one reason to create these new shares and that is to use them to buy S&N."

The Carlsberg Foundation, which has had a stranglehold on the company since the founder disinherited his son and left the brewery to Copenhagen university professors 200 years ago, ... More Info

New Zeeland: Breweries plan beer price rise

New Zealand's two largest breweries are planning price rises from July 1, New Zeeland Herald reported May 2.

Lion Nathan and DB Breweries are citing higher production costs for an increase in the price of beer, but neither of the brewing giants is ready to say by how much.

Lion Nathan was first to announce its price rise.

Managing director Peter Kean said: "Over the past 12 months we've sustained increased costs right across our manufacturing and distribution activities, including higher aluminium, glass, sugar and fuel prices.

"We cannot continue to absorb higher production costs any longer."

The recent increase in road-user charges was the latest cost.

DB Breweries' managing director Brian Blake said his company would also increase prices when the annual CPI-related excise tax was increased on July 1.

"That's traditionally when the breweries look at their increases in costs," Mr Blake said.

DB had yet to determine the level of its price increase.

"We haven't done the detailed calculations at this stage. But there have been significant raw material increases over the past 12 months and they need to be recovered."

Lion's corporate affairs director, Liz Read, said the company would inform the retail trade of new prices in about two weeks.

The excise duty on alcohol is ... More Info

Romania: Tuborg announced 15 mil Euros for marketing in 2007

United Romanian Breweries Bereprod (URBB), producing Tuborg and Carlsberg brands under licence, has earmarked a net sum of 15 million euros this year for marketing activities, says Shachar Shaine, the company's chairman, according to Ziarul Financiar, April 24.

URBB's marketing budget is 40% bigger this year against 2006, according to company information. "Of the 15 million euros we're earmarking for the marketing budget, 5 million euros will be used for the promotion of brands in the media," said Shaine.

During the 2004-2005 period, URBB invested around 50 million euros (rate-card) in TV and radio promotion, according to the data provided by AlfaCont tracking firm.

According to URBB chairman, investments in marketing will be directed to event organisation, product promotion in outlets and to media promotion.

Of the 5 million euros destined to media promotion, the company will use one million euros for the Holsten brand alone, with the same sum to be used for the promotion of Skol brand.

URBB is present on the beer market only on the premium and super-premium segment, with Skol, Tuborg, Carlsberg, Holsten, Guinness and Kilkenny brands, with the last two being imported brands. The company is also the domestic distributor of Orangina and Granini soft drinks ... More Info

Japan: New brand boosts Kirin 1st quarter profits

Kirin Brewery Co., Japan's biggest seller of beverages, said profit grew for the first quarter in a year, aided by the introduction of its first major new brand of beer in 17 years, Bloomberg reported May 1.

Net income rose 2.3 percent to 6.5 billion yen ($54 million), or 6.82 yen a share, in the three months ended March 31 from 6.4 billion yen, or 6.66 yen, a year earlier, the company said today. Lifted by the introduction of Kirin The Gold beer on March 20, sales gained 8 percent to 378 billion yen.

The debut of Kirin The Gold, which coincides with Kirin's 100th anniversary, is part of the Tokyo-based company's push to attract younger beer drinkers in their 20s and 30s. Sales of the new beer exceeded forecasts, putting Kirin on target to sell 8 million cases in the first year, the company said. Overall, beer sales rose 5.6 in the first quarter compared with a year earlier.

For the full year, Kirin reiterated that it expects net income to rise 2.8 percent to 55 billion yen on a 13 percent gain in sales to 1.88 trillion yen.

To boost sales, the company is building a factory in ... More Info

World: The latest beer sales figures for 2006

The latest beer sales figures for 2006: total Europe plus 3,4 %, all America plus 3,6 %, Africa and Middle East plus 4,7 %, Asia plus 9,9 %.

The country figures for Asia are staggering: China 351.5 million hl, that is + 14.7 %, Thailand 20,1 million hl, that is + 18,7 %, Vietnam more than 15 million hl, that is about + 10 %. There is an estimate that Indian beer sales will increase by 17.2 % annually till 2011, which means that the output would go up from 7.8 million hl in 2005 to 20.2 million hl by 2011.

East European countries excel as well, Russia 99.9 million hl (plus 9,8 %), Ukraine plus 12,4 %, Latvia plus 8,7 %.

Malt News
EU: If malt were produced at full capacity, the export surplus would be of about 2 million tonnes

The EU-27 has at present a malting capacity of 8.72 million tonnes, according to the latest forecasts. If malt were produced at full capacity, the export surplus would be 2.02 million tonnes. In 2005/06 EU exports were 2.18 million tonnes, in 2006/07 they will drop to 1.8 million tonnes.

Malt capacity usage at 100 % has hardly ever been achieved. Germany, e.g., has a barley malt capacity of 1.88 million tonnes, but will probably produce less than 1.7 million tonnes in 2006/07.

Barley News
Canada: 2007-08 exports of malting and feed barley are forecast to increase by 7%

Barley production 2007-2008 is forecast by Agriculture and Agri-Food Canada to increase by 20% due to higher area and yields. Supply is expected to increase only slightly, as lower carry-in stocks offset much of the higher production.

Exports of malting and feed barley are forecast to increase by 7% to a normal level. Carry-out stocks are expected to increase by 6%. The average off-Board feed barley price (No. 1 CW I/S Lethbridge) is forecast to decrease by CA$5/t from 2006-07 to CA$160/t.

Statistics Canada's (STC) survey of seeding intentions for 2007 indicated that the total area seeded to grains and oilseeds (G&O) is estimated to increase by 2% from 2006. Summerfallow area is estimated to fall to a modern day record low. Areas seeded to canola, durum, barley, corn and oats are estimated to increase, but areas seeded to wheat ex-durum, rye, mixed grains, flaxseed and soybeans are expected to decrease. The actual seeded areas may differ from the intentions due to changes in the market outlook and expected prices, producer reaction to the STC report and soil moisture conditions at seeding time.

Canada: Beer companies urge farmers to grow malt quality barley

Canada's beer companies put out a news release this week saying they want Prairie farmers to grow malting barley, The StarPhoenix published May 2.

Considering that in an average year more than two million tonnes of malting barley are selected from barley grown by Prairie farmers – and those farmers are expected to increase seeded barley acreage in 2007 – encouragement from the beer industry may seem a bit unnecessary.

Howard Collins, president and CEO of the Brewers Association of Canada said the association is committed to keeping "malting barley a viable alternative to other crops and ensuring that Canadian malt barley is globally competitive."

Canada's 14 breweries buy up about 350,000 tonnes of the malting barley selected, with the rest sold to global markets, the release notes. It concluded by saying Canada's brewers are "committed to forging stronger relations with growers and building value chains."

University of Saskatchewan agricultural economist Richard Gray says the system may some day evolve where beer companies pay a premium to farmers, but he says currently there is no mechanism for that.

Even if the brewers have to pay extra some day to encourage production, Gray says barley prices don't make a huge difference in the end price of ... More Info


Malting barley prices. French barley prices.
Nominal prices.

EURO = USD 1.3639 May 02, 2007 
 Crop year   2006   2007 
 Parity   FOB Creil   FOB Creil 
 Position   July 2006   July 2007 
Type   Variety  EURO  USD  EURO  USD 
2RS  Scarlett  207.00  282.50  199.00  271.50 
2RS  Prestige  206.00  281.00  198.00  270.50 
2RS  Cellar  205.00  279.50  197.00  269.00 
2RS  Sebastien  204.00  278.50  196.00  267.50 
2RS  Astoria  204.00  278.50  196.00  267.50 
2RS  Cork   204.00  278.50  196.00  267.50 
6RW  Esterel   175.00  239.00  173.00  236.00 

Prices for Danish malting barley are available on site www.e-malt.com/MarketPrices

Theoretical malt prices.
  EURO = USD 1.3639 May 02, 2007 
Crop year  2006 
Parity  FOB Antwerp 
Position  May 2007-Sept 2007 
Conditioning  Bulk   In bags  Bulk containers Bags, containers
Malting barley variety  EURO  USD  EURO  USD  EURO  USD  EURO  USD 
2RS  Scarlett  428.50  584.00  451.00  615.00  445.00  606.50  455.50  621.00 
2RS  Prestige  427.00  582.50  450.00  613.50  443.50  605.00  454.00  619.50 
2RS  Cellar  426.00  580.50  448.50  611.50  442.50  603.50  453.00  617.50 
2RS  Sebastien  424.50  579.00  447.50  610.00  441.00  601.50  451.50  616.00 
2RS  Astoria  424.50  579.00  447.50  610.00  441.00  601.50  451.50  616.00 
2RS  Cork   424.50  579.00  447.50  610.00  441.00  601.50  451.50  616.00 
2RS   Average price  426.00  580.50  448.50  611.50  442.50  603.50  453.00  617.50 
6RW  Esterel   388.00  530.50  411.50  561.50  405.50  553.00  416.00  567.50 
*  Asia Malt 70/30  414.50  565.50  437.50  596.50  431.50  588.50  442.00  602.50 
**  Asia Malt 50/50  407.50  555.50  430.00  586.50  424.00  578.00  434.50  592.50 


  EURO = USD 1.3639 May 02, 2007 
Crop year  2007 
Parity  FOB Antwerp 
Position  Oct 2007-Sept 2008 
Conditioning  Bulk   In bags  Bulk containers Bags, containers
Malting barley variety  EURO  USD  EURO  USD  EURO  USD  EURO  USD 
2RS  Scarlett  397.50  542.00  420.50  573.00  414.00  564.50  424.50  579.00 
2RS  Prestige  396.50  540.50  419.00  571.50  412.50  563.00  423.50  577.50 
2RS  Cellar  395.00  538.50  417.50  569.50  411.50  561.50  422.00  575.50 
2RS  Sebastien  393.50  537.00  416.50  568.00  410.50  559.50  421.00  574.00 
2RS  Astoria  393.50  537.00  416.50  568.00  410.50  559.50  421.00  574.00 
2RS  Cork   393.50  537.00  416.50  568.00  410.50  559.50  421.00  574.00 
2RS   Average price  395.00  538.50  417.50  569.50  411.50  561.50  422.00  575.50 
6RW  Esterel   364.50  498.50  388.50  529.50  382.00  521.00  392.50  535.50 
*  Asia Malt 70/30  386.00  526.50  196.50  557.50  190.50  549.00  201.00  563.50 
**  Asia Malt 50/50  380.50  518.50  196.50  549.50  190.50  541.00  201.00  555.50 

NB: Prices published are theoretical malt prices including financial cost, THC (for bulk and bags container) and all administrative costs. This prices may fluctuate according to the quantity per delivery and technical specifications.

* - 70/30 = 70% Average two Rows Spring and 30% Six Rows Winter
** - 50/50 = 50% Average two Rows Spring and 50% Six Rows Winter

Table of the week

Canada Barley Supply and Disposition

  2004 - 2005 2005 - 2006 2006 - 2007f 2007 - 2008f
  Seaded area,
'000 ha		 4,678  4,440  3,861  4,380 
  Harvested area,
'000 ha		 4,050  3,889  3,362  3,910 
  Yield,
tonne/ha 		 3.26  3.21  2.98  3.07 
  Production,
'000  metric tonnes		 13,186  12,481  10,005  12,000 
  Imports,
'000 metric tonnes		 83  46  40  35 
  Total Supply,
'000 metric tonnes		 15,371  15,962  13,333  13,635 
  Exports,
'000 metric tonnes 		 1,975  2,975  2,150  2,300 
  Food & Industry Use,
'000 metric tonnes		 268  167  260  300 
  Feed, Waste, Dockage,
'000 metric tonnes		 9,417  9,192  8,908  8,930 
  Total Domestic Use,
'000 metric tonnes		 10,073  9,698  9,583  9,635 
  Carry-out Stocks,
'000 metric tonnes		 3,435  3,289  1,600  1,700 
  Average Price,
CA$/tonne		 112  110  155-175  150-170 


f: forecast, Agriculture and Agri-Food Canada, April, 2007
Newsletter SummaryTop
Graph of the week


These Days in Business History
April 30
1506 Philip of Bourgondy and England sign trade agreement
1939 NBC/RCA 1st public TV demo with Franklin D. Roosevelt at opening of New York World's Fair
1995 Sun Microsystems launches Java, the universal Internet programming language that brings “white space” and greater interactivity to millions of websites and Internet users.

May 1
1876 The Amsterdam Stock Exchange Association (Vereniging voor de Effectenhandel) is created by 465 Dutch brokers; from now on, only members of the association are allowed to trade on the exchange.
1878 The Tokyo Stock Exchange Co., Ltd., is established, primarily to trade bonds.
1972 Economist Milton Friedman rings the opening bell at the Chicago Mercantile Exchange to inaugurate the world’s first day of trading in foreign-currency futures.

May 2
1896 The Dow Jones Industrial Average is first published.
1913 William R. Hewlett, co-founder of Hewlett-Packard Co., is born in Ann Arbor, Mich.
1985 Quantum Computer Services is incorporated in Delaware. In 1991 it changes its name to America Online, Inc.
Agenda
May 2007:
European Grain & Oilseed Convention 2007, Brussels
31-st International Congress of the European Brewery Convention , Italy
Hofex - 2007, China
InterFood Azerbaijan 13th Azerbaijan International Food Industry and Agriculture Exhibition
InterFood Astana , Kazakhstan, 9th Astana International Exhibition for Food, Beverages, Technologies

June 2007:
Japan-Asia Beer Cup 2007, Tokyo
InterFood Mongolia
IGC Grains Conference 2007 London, England
Great Japan Beer Festival 2007 in Tokyo
Brasil Brau 2007
The International Hop Growers’ Convention(IHGC)
Practical Course on Malt and Malting Barley Canada
The 5th Canadian Barley Symposium & District Western Canada MBAA
Seattle International Beer Festival

July 2007:
Olesummer Festival 2007
Portland International Beer Festival
51 Congress of The International Hop Growers Convention

August 2007:
Qingdao International Beer Festival, China
International Berlin Beer Festival
Great British Beer Festival
1st International Brewers Symposium Hop Flavor and Aroma
Great Japan Beer Festival 2007 in Osaka
Brew Drinks China 2007
The 13th Australian Barley Technical Symposium, Australia

September 2007:
Belgian Beer Weekend
Great Canadian Beer Festival
Great British Beer Festival
WBA Associate in Brewing Technology Program in Chicago
WBA International Diploma in Brewing Technology Program Chicago & Munich Campuses
WorldFood Moscow

October 2007:
The International Brewing Convention 2007 , UK
Newport International Oktoberfest, USA
World Beer Festival Durham , USA
Tasting Australia
2007 Master Brewers Association of the Americas Convention



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