E-Malt.com News article: Ireland: Finlandia, made from 6r barley, launches 1st national advertising campaign

Finlandia has launched its first national press advertising campaign in leading national press titles, according to barkeeper, June 20.

Capitalising on the fast-growing demand for premium quality spirits and the surge in the popularity of cocktails, the existing Below-The-Line programmes for Finlandia are being supported by a national press advertising campaign communicating Finlandias natural purity, premium attributes and unique personality, explained John Pearson, Managing Director of Finlandia distributors here Edward Dillon & Company Ltd.

He commented that this first national advertising campaign for Finlandia in Ireland will further build awareness and equity for this unique premium vodka brand.

Finlandia is made exclusively from six-row barley grown under the nurturing glow of Finlands Summer Midnight Sun. This barley is among the most respected distillers grains in the world, indigenous to the long days and white nights of Finlands extraordinary summer, he added.


22 June, 2007