E-Malt.com News article: UK: Tiger Beer Singapore London festival bigger and better

Authentic Singaporean festival with delicious Chilli Crabs, dragon and lion dancing, live cooking demonstrations, an art gallery, music, market stalls & perfectly chilled Tiger Beer, according to Jetsetters, September 6. This year’s event is set to be even bigger and better, celebrating all things Singaporean - food, live entertainment and, of course, Tiger Beer.

For epicureans, Singapore’s unofficial national dish – Chilli Crab, served with a delicious tomato and chilli-based sauce – will be on offer as well as chicken satay, Char Kway Teow (a delicious rice noodle dish) and Hainanese Chicken Rice. To satisfy sugar cravings, there will be a number of sweet sensations including Ice Kachang (a sweet ice dessert really popular from market stalls in Singapore) and Bur Bur Cha Cha (a delicious tapioca dessert) among others. Chilled bottles of Tiger Beer will be on hand to cool the spicy flavours.

Leading London-based Singaporean chef and restaurateur, Ronald Lim of the recently opened Kiasu in Bayswater, has the huge task of cooking up the succulent Chilli Crab dish for an expected 8,000 or more festival-goers. Time Out London recently awarded Kiasu in the top five best new London restaurants for ‘Cheap Eats’ or meals under £20.

This year’s festival will be held across three main venues in East London’s Brick Lane: the Boiler House, Vibe Bar and 93 Feet Street, where festival-goers can immerse themselves in the unique tastes, sights and sounds of a truly authentic Singaporean experience. Divya Panickar, Area Director North and West Europe, Singapore Tourism Board said: “We are delighted to bring a taste of colourful Singapore to London’s East End. The Tiger Beer Singapore Chilli Crab Festival is emerging as one of the highlight food festivals on London’s event calendar combining the best of Singapore’s diverse culture, food and entertainment over a whole weekend.”

According to Steven Greaves, Tiger Beer, “Last year’s Tiger Beer Singapore Chilli Crab Festival was a huge success and a great day out for the 7,000 people who came along. This year, we’re aiming to outdo ourselves, and really make London the unofficial ‘Chilli Crab Capital’ for the weekend. It’s a great way for people to try something a little adventurous from Singapore and, of course, take the opportunity to enjoy a perfectly chilled Tiger Beer on a hot summer’s afternoon – a perfect accompaniment to the spicy chilli crab!” 2007 Festival Highlights

– Singaporean chef, author and reviewer, Terry Tan will share his secrets of cooking the ultimate Singaporean cuisine with live cooking demonstrations taking place throughout the weekend

– Works by some of Singapore’s most promising and emerging artists will be showcased at the festival’s art gallery

– traditional dragon and lion dancing, music workshops, martial art demonstrations, henna-tattoos, calligraphy writing and magic shows will entertain festival goers

– and finally, there will be a lush grassed area where visitors can sit and relax and take in the festival atmosphere

Admission to the Tiger Beer Singapore Chilli Crab Festival is free and entertainment will take place between 12pm-6pm on both days. Further information on the festival can be found at www.tigerbeer.co.uk/chillicrab or call 020 7484 2710.

Singapore’s cultural diversity is very much reflected in the variety of local food it has to offer - Chinese, Malay, Indian, Peranakan and Eurasian. Visitors to Singapore are in for a truly gastronomic experience. Just by eating, they will see how Singapore’s cultural tapestry has woven together a rich medley of flavours which create a varied and mouth-watering cuisine unique to the island-state. In almost every corner of the island, you will find endless varieties of food served hot or cold at any hour of the day or night at the many restaurants, hawker centres and food courts. The wide variety of cuisines from different ethnic groups means you can try a different dish every day for a year and never eat the same one twice!

Singapore Food Festival, 1 - 31 July 2008

Singaporeans are passionate about food and eating - it is almost a religion – and throughout the month every July it celebrates its love of food with a month long food festival featuring events such as Makan Mania, Foodventure for kids, Vegetarian & Fruit Jamboree, Peranakan Heritage & Food Tour, Culinary workshops and cooking demonstrations. To celebrate the festival, every visitor int

o Singapore in July receives a free Singapore Chilli Crab Chase with a voucher available throughout the festival. Visit www.singaporefoodfestival.com for further information.

About Tiger Beer

Tiger Beer has won international praise and recognition for its consistently high quality and distinctive taste and is enjoyed by beer drinkers across five continents. Tiger Beer, the flagship brand of Asia Pacific Breweries Ltd, is now brewed in Singapore, Thailand, Vietnam, Cambodia, Malaysia and China. Proof of Tiger’s worldwide appeal came in 2005, when it received a UK CoolBrand Leaders award for the second consecutive year for its cutting edge image and exceptional sense of taste and style. It is one of the leading brands in Singapore and Indo-China. A 5% lager beer made from the finest malt barley, yeast and hops, Tiger is brewed according to strict quality control and process management in breweries throughout Asia. A total of no less than 250 quality control checks are in place to ensure the smooth and consistent flavour that Tiger drinkers have come to expect.

Tiger scored a major achievement by winning the prestigious 1998 Brewing Industry International Awards Gold Medal, making it the best lager in the world. Asia Pacific Breweries, Tiger’s parent company, continues to be ranked as one of the 15 most valuable Singapore brands in the Singapore Brand Awards. For further information please visit: www.tigerbeer.co.uk


07 September, 2007